Welcome to Toucan, The Fighting Brand Experts

At Toucan, we pride ourselves in delivering successful marketing campaigns for brands that like to box above their weight... brands that fight for shelf-space and wrestle for consumer attention. Working predominantly in FMCG grocery, our knowledge of the UK multiple supermarket landscape and other retail distribution channels is extensive and thorough.

We also have a complete understanding of the brands we work on and how they relate to consumers. We regularly review their competitive sets and liaise with client sales teams in order to understand their trade relations, and – most importantly – what the medium and long-term goals are.

That’s not to say we are solely a ‘functional’ agency.

We make it our mission to either gather or originate genuine brand insights to inform the creative process. In this way, our imagination is focused entirely on routes which will actually deliver.

We employ the same approach across all our responses, from quickly addressing a short-term penetration loss, to developing a new long-term positioning for a brand. And we also employ the sort of people who are driven to deliver results that are meaningful, not just solutions which look good.

So, if you’ve got a brand that needs a champion prize-fighter… give us a call.

Toucan