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Nov 16, 2017

Toucan joins the Once Upon a Time Group

by Mike Benns - Board Director

Toucan joins the Once Upon a Time Group

Once Upon a Time's CEO and Head of Strategy, Joe Garton and Rob Ward flanked by Toucan Founding Directors Gary Rapps and Mike Benns

Integrated agency Once Upon A Time (OUAT) is excited to announce today the acquisition of brand activation and shopper marketing agency Toucan.

Toucan has an impressive record of providing award winning shopper and promotional marketing campaigns for clients since 1991 and joins the OUAT stable as the fifth acquisition after MJ Media in September.

The acquisition of Toucan further supports OUAT’s strategy to offer independent, fully integrated solutions for clients, which include media, advertising, digital, shopper marketing and production.

The directors believe that the agency’s strategic approach to delivering brand activations, promotional or shopper will further enhance the group’s offerings to clients.

Toucan’s clients include Peperami, Allied Bakeries, Ocean Spray and Unilever.

OUAT CEO, Joe Garton commented, “Toucan has a great heritage in strategic shopper marketing and Brand Activation which will enhance our current offering. Increasingly, clients seek a combination of digital (Screen) and shopper (in-store) solutions and Toucan’s skills in these areas are exceptional and will add greatly to fulfill our clients’ demands.”

Toucan Director and Founder, Mike Benns, commented, “The culture of OUAT is perfectly aligned to that of Toucan which makes joining the group extremely exciting. We have been working together for some time now so this formalises what already is a great partnership and brings a wide range of marketing services under one roof.”

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