Aug 30, 2018
by Mike Benns - Managing Director
After my recent article about the demise of the high street, I continued to keep an eye out for how some retailers are looking to buck the trend. Indeed, some online retailers are turning to bricks and mortar stores to do something different. Amazon, the US retail giant, opened its first cashierless stores in January. The stores are equipped with cameras that automatically charge a person's Amazon account for the products they choose.
China's e-commerce titan Alibaba introduced its new retail concept a month earlier, and its services combine Alibaba's assets and local preferences.
The stores are named Hema, which means box horse or, similarly pronounced, hippopotamus - the cute logo of the futuristic retail chain. To say they rip the rule book up and start again would be an understatement.. the best way of describing the concept is to review this series of tweets... enjoy!
3/ Fresh produce sits on the shelf for *only a day* to guarantee freshness, after which it gets transferred to the in grocery restaurants and food preparation areas pic.twitter.com/60ZXUlAwoS— Rishi Taparia (@taps) August 6, 2018
5/ Seafood is flown in from around the world. If it's in the store it was caught within the last 72 hours, no exceptions. The crazy part - most of the seafood is transported live! These are crabs from Russia. No crabs were harmed in the making of this thread (at least not by me!) pic.twitter.com/HSzk2X9Fmq— Rishi Taparia (@taps) August 6, 2018
7/ Produce you buy can be taken home like normal. However, if you're feeling a little hangry after a long day of shopping, you can get one of the restaurants in the store to cook it for you to eat right there in the store! pic.twitter.com/nGgaimo38U— Rishi Taparia (@taps) August 6, 2018
9/ Just to recap: Buy online, deliver. Buy online, pick up in store. Buy in store, deliver. Buy in store, consume in store. Facial recognition. Automated checkout. Online and offline. Fast, convenient and dynamic.— Rishi Taparia (@taps) August 6, 2018
10/10 No offense to Amazon, but Go has nothing on this experience. The future of grocery retail is already here, and it's in Hangzhou. This is one of an increasing number of situations where the US is the "developing country" #newretail #commerce— Rishi Taparia (@taps) August 6, 2018