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May 22, 2017

If you’re not in…

by Mike Benns - Board Director

If you’re not in…

Devising, designing and running a lot of consumer promotions as we do, the phrase “If you’re not in, you don’t win” is often heard here at Toucan Towers.

Well, the same can be said for us in terms of entering industry awards… and so it is that we have 7 entries in this year’s IPM Awards. The Institute of Promotional Marketing has been running awards schemes for over 30 years, both in its current guise and as the ISP (Institute of Sales Promotion). We have entered many times over the years and a have a trophy cabinet suitably laden with prizes recognising campaigns from the past including last year’s work for Ocean Spray.

I have judged many times over the last 26 years though the process has changed dramatically with a lot of the work now done in advance on-line. In the past, it was a full day out of the office reading through reams of documents and presentations. Technology has definitely improved the process.

Our entries this year are for our work for Peperami, both the Angry Birds Movie activity and the Euros Football promotion.

We have high hopes for a gong or two as they both achieved great things for the brand both in terms of outright sales as well as brand building and awareness. Keep and eye on our social channels and fingers crossed for the evening of 7th June!

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