May 21, 2018
Do you hear the royal wedding bells (and tills!) ringing?
by Becky Reid - Account Director
On Saturday 19thMay 2018, one of our favourite (and previously rather naughty) Royal family members, Prince Harry, married American actress and activist, Meghan Markle.
It has been reported that 13 million people watched the BBC’s coverage whilst 3.6m watched the day unfold on ITV.
Not wanting to miss out on the opportunity to jump on the royal bandwagon, we have seen a multitude of brands offer their support in various ways; from changing their name to creating special or limited edition NPD items.
Here are some that caught our attention:
The Windsor & Eton Brewery brought out Windsor Knot Pale Ale, exclusively for Waitrose, which has American hops included in the recipe; a nod to the bride’s birthplace.
For the month of May, Tyrrells has created a Ginger & Sparkle flavour of its parsnip crisps… a ginger flavour with a sprinkling of edible glitter; the perfect celebratory crisp.
After the successful auction of the "William & Kate" dispensers for their wedding in 2011, PEZ decided to auction a pair of unique dispensers for this year's royal wedding: Meghan Markle and Prince Harry were auctioned as an exclusive PEZ Dispenser Set in support of the Make-A-Wish Foundation®. The said Pez dispensers were sold last week for £7,300.
Whilst not one of the couple’s chosen charities, it is still a very worthy cause and a great move by the much loved and iconic sweet brand.
Mr Kipling created a limited edition ‘Bridal fancies’ (French fancies), ‘Princely Pies’ (Apple pies) and ‘Wedding whirls’ (Viennese whirls) exclusively for Asda, which retail at £1.
Soda Stream has already positioned itself on the side of environmentalism having waged war on the single use water bottle companies over the last couple of years. So it is not surprising that they are auctioning off 50 limited-edition royal wedding bottles, each of which is topped with a hat inspired by real-life examples worn by members of the Royal Family at some point in recent history. All proceeds from the auction are being donated to the Surfers Against Sewage charity, which is one of the royal couples chosen wedding charities.
Vaseline is offering its own celebratory edition of their traditional Vaseline Lip Therapy, if you would like to keep a momento of the big day in your handbag at all times.
Gü created a new flavour cheesecake, having taken inspiration from the lemon and elderflower wedding cake that the pair have decided on for their big day.
Marks and Spencer plumped for a traditional shortbread offering in a limited edition tin to commemorate the marriage. Which I am sure will still be holding biscuits in people’s kitchen for decades to come.
The retailer also went one step further and ‘re-branded’ for the weekend to MARKLE & SPARKLE in honor of the wedding of HRH Prince Harry and Ms Meghan Markle.
And it didn’t stop there, as it also changed the name of its chicken and salad sandwich to ‘The Proposal’ – in homage to the Roast Chicken lunch they cooked together on the day that Prince Harry is said to have proposed.
Last, but by no means least, serious royal enthusiasts can go one step further and be reminded of the historic event for years to come with a commemorative sofa, created specially for the occasion by Harvey’s and Bensons for Beds. The sofa can be yours for a princely sum of £1,279 and with scatter cushions featuring a mix of the Union Jack and Star Spangled Banner; retailing at £25 each, it would be an eye catching design and a great addition to Nottingham Cottage(!).
In the run up to the wedding, research indicated that the event would boost the UK economy by around £80m, so it will be interesting to see if this is actually the case once the dust from this royal bandwagon has settled.
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