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Nov 24, 2017

A new chapter

by Mike Benns - Board Director

A new chapter

In case you missed the news last week, Toucan has been acquired by independent integrated agency Once Upon A Time (OUAT).

Gary and myself, as the two shareholding Directors, are hugely excited at this progression in the agency's life and have worked hard with the directors of OUAT over the last 6 months to ensure a smooth transition of Toucan's business. Nothing changes in the short term as far as we are concerned... same team, same levels of service, same skillset, same name. What will change is the scope of agency services... OUAT is creating a compelling group encompassing knowledge and experience from a whole range of agency backgrounds.

Media, advertising, digital and production... now joined by a compelling shopper and brand activation agency. There’s no doubt that Once Upon a Time is building a rounded group covering multiple touch points for strategic marketing for 2018 and beyond.

As they say on their website, they specialise in the ‘why’ and the ‘what’... something that we warm to having been a creative agency with a real world, ‘feet on the ground’ approach over the last 26 years.

Joe Garton and Rob Ward, CEO and Head of Strategy of OUAT flanked by Gary and Mike.

We look forward to a fun and successful future and are excited as the next chapter in the Toucan story begins... and like all good stories it begins with Once Upon a Time.

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