Search Results for Television

20 Apr 2016

Partnerships take flight

by Becky Vaughan - Account Director

Partnerships take flight

Film partnerships have long been an important component of many a brand’s promotional mix, often linked to product placement or simple use of characters on pack. Today, however the film industry is…

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15 Jan 2016

Marketing that makes my day

by Mary Anne FitzGerald - Client Services Director

Marketing that makes my day

The Christmas trees are all down, the decorations stored away and a New Year has begun. January brings its own gifts to brands who know what to look for and I particularly like the way that many have…

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12 Aug 2015

It’s a ‘money’ old game…

by Mike Benns - Board Director

It’s a ‘money’ old game…

Unbelievably, the football season has started again… in fact a week earlier than usual due to the Euros next June... and the transfer deadline day comings and goings have ceased, at least until January. Now,…

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10 Jun 2015

Some like it hot

by Marilyn FitzGerald - Client Services Director

Some like it hot

Or do they? Picture the scene: a dingy basement with a group of people and animals playing roulette with a bag of corn chips. A bloke too scared to try one is turned into a chicken. A voice says ‘Eat…

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06 Apr 2015

Raise a Glass to April Fools

by Nina McCoy - Senior Account Director

Raise a Glass to April Fools

I can’t let April pass us by without a look back at the efforts that some brands went to on the first of the month to try and pull the wool over the eyes of their loyal public. Whilst the UK…

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18 Nov 2014

Is the British shopper actually a big ‘softie’?

by Becky Vaughan - Senior Account Manager

Is the British shopper actually a big ‘softie’?

Seemingly so! For many years now we have been enticed to buy products and services, which have chosen to harness the power of soft toys as part of their promotional strategy and, judging by the wave…

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18 Mar 2014

Will all ads be viral one day?

by Alice Poole - Account Executive

Will all ads be viral one day?

The importance of getting consumers to talk about your brand is more important today than ever. Gone are the days (sadly) that a big brand can just make a great ad that would air on prime time and be…

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20 Feb 2014

Cat biscuits

by Andy Stanton - Creative Director

Cat biscuits

McVities has created possibly the cutest TV campaign ever featuring the kittens, puppies and monkeys as part of their global investment to focus on the biscuit eating occasions we all know…

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28 Nov 2013

The good, bad & ugly of Xmas TV ads

by Becky Vaughan - Senior Account Manager

The good, bad & ugly of Xmas TV ads

It felt a little bit wrong that by mid-November, Christmas ads had become a main feature of blogs and news articles. This is, however, now the norm as the run up to Christmas is considered the most…

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