Search Results for Shopper

20 Apr 2018

Size isn’t everything!

by Gerry McEnroe - Creative Artworker

Size isn’t everything!

We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…

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23 Mar 2018

‘EGG’-cellent Easter Alternatives!

by Becky Reid - Account Director

‘EGG’-cellent Easter Alternatives!

With Easter fast approaching, we have been looking at some of the alternatives that are out there for you to indulge in. This year has seen a rise in the creation of Easter treats that are (mostly)…

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13 Mar 2018

#MeToo

by Mary Anne FitzGerald - Client Services Director

#MeToo

International Women’s Day on 8th March saw a raft of brands looking to get a piece of the celebratory action. Some were received more favourably than others. Johnnie Walker received a mixed…

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14 Feb 2018

“There is no sincerer love than the love of food” (George Bernard Shaw)

by Becky Reid - Account Director

“There is no sincerer love than the love of food” (George Bernard Shaw)

According to Kantar UK, 7% of all households participated in a Meal Deal over the Valentine’s period last year. With Valentine’s day sales in 2018 predicted to be up 5% on last year and shoppers…

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13 Feb 2018

Baby It’s Cold Outside

by Gary Rapps - Non-Exec Director

Baby It’s Cold Outside

The temperature may have been rising in the British Olympic team camp, as they struggled to get onto the winter medals table this year, but other cold fronts seem to be dominating the news at present. Away…

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12 Feb 2018

Making a splash at the Product of the Year Awards

by Helen Tarver - Senior Account Manager

Making a splash at the Product of the Year Awards

The Toucan team hit the town recently for the 2018 Product of the Year Awards to celebrate our client Ocean Spray winning the award’s Soft Drink category with their new product launch Wholeberry™. Winning…

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12 Jan 2018

Ready, Steady, Stop!

by Nina McCoy - Senior Account Director

Ready, Steady, Stop!

Whether it’s celebrity fad diets such as clean eating or reality-based money saving advice such as How to Eat Well For Less, eating habits are never out of the media. The latest to hit the headlines…

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18 Aug 2017

If you’ve got it, flaunt it

by Mary Anne FitzGerald - Client Services Director

If you’ve got it, flaunt it

Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…

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16 Aug 2017

Seen any brands in store recently?

by Kevin Frost - Creative Partner

Seen any brands in store recently?

Let’s be honest, it’s not headline news. For years now brands have taken quite a battering from retailer demands and restrictions in store to a point where what you see on shelf is about all…

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11 Jul 2017

Anyone for tennis?

by Mike Benns - Board Director

Anyone for tennis?

Yet again, the annual trip to SW19 with champagne and strawberries & cream on the menu was upon us… oh yes, and a little tennis to watch. I was lucky enough to attend for a day in the first…

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