Search Results for Shopper

21 Sep 2018

Staying in is the new going out

by Becky Reid - Account Director

Staying in is the new going out

Brits are known for loving a good night on the town – but new research conducted by appliancesdirect.co.uk has revealed that more than…

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30 Aug 2018

Retail revolution

by Mike Benns - Managing Director

Retail revolution

After my recent article about the demise of the high street,…

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29 Aug 2018

The sweet summer of 2018

by Becky Reid - Account Director

The sweet summer of 2018

What a busy summer it has been, filled with a Royal Wedding, the football World Cup and a seemingly never-ending heat wave. It has also brought about a deluge of on pack promotions in the confectionery…

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22 Jun 2018

The roaring success of Jurassic Park

by Helen Tarver - Senior Account Manager

The roaring success of Jurassic Park

Can you believe that it will be 25 years in September since Jurassic Park first hit our screens? Since first wowing audiences around the globe with its CGI effects back in 1993, the novel-inspired film…

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20 Jun 2018

Football crazy, but not mad!

by Mary Anne FitzGerald - Client Services Director

Football crazy, but not mad!

England’s opening match in the World Cup was the most-watched TV programme in the UK of 2018, beating even the Royal Wedding. The game attracted a peak audience of 18.3m people to BBC One (69.2% share)…

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09 May 2018

Mergers, mergers everywhere

by Mary Anne FitzGerald - Client Services Director

Mergers, mergers everywhere

The Competition and Markets Authority (CMA) is certainly having a busy year. The ink on its approvals of the £3.7bn Tesco/Booker and the £137.5m Co-op/Nisa deals is barely dry. Now Sainsbury's and Asda…

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24 Apr 2018

A whole lotta love..

by Mike Benns - Managing Director

A whole lotta love..

Apart from allowing me to reminisce about one of the greatest rock tracks ever written,…

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20 Apr 2018

Size isn’t everything!

by Gerry McEnroe - Creative Artworker

Size isn’t everything!

We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…

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23 Mar 2018

‘EGG’-cellent Easter Alternatives!

by Becky Reid - Account Director

‘EGG’-cellent Easter Alternatives!

With Easter fast approaching, we have been looking at some of the alternatives that are out there for you to indulge in. This year has seen a rise in the creation of Easter treats that are (mostly)…

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13 Mar 2018

#MeToo

by Mary Anne FitzGerald - Client Services Director

#MeToo

International Women’s Day on 8th March saw a raft of brands looking to get a piece of the celebratory action. Some were received more favourably than others. Johnnie Walker received a mixed…

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