Search Results for Shopper

22 Jun 2018

The roaring success of Jurassic Park

by Helen Tarver - Senior Account Manager

The roaring success of Jurassic Park

Can you believe that it will be 25 years in September since Jurassic Park first hit our screens? Since first wowing audiences around the globe with its CGI effects back in 1993, the novel-inspired film…

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20 Jun 2018

Football crazy, but not mad!

by Mary Anne FitzGerald - Client Services Director

Football crazy, but not mad!

England’s opening match in the World Cup was the most-watched TV programme in the UK of 2018, beating even the Royal Wedding. The game attracted a peak audience of 18.3m people to BBC One (69.2% share)…

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09 May 2018

Mergers, mergers everywhere

by Mary Anne FitzGerald - Client Services Director

Mergers, mergers everywhere

The Competition and Markets Authority (CMA) is certainly having a busy year. The ink on its approvals of the £3.7bn Tesco/Booker and the £137.5m Co-op/Nisa deals is barely dry. Now Sainsbury's and Asda…

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24 Apr 2018

A whole lotta love..

by Mike Benns - Managing Director

A whole lotta love..

Apart from allowing me to reminisce about one of the greatest rock tracks ever written,…

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20 Apr 2018

Size isn’t everything!

by Gerry McEnroe - Creative Artworker

Size isn’t everything!

We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…

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23 Mar 2018

‘EGG’-cellent Easter Alternatives!

by Becky Reid - Account Director

‘EGG’-cellent Easter Alternatives!

With Easter fast approaching, we have been looking at some of the alternatives that are out there for you to indulge in. This year has seen a rise in the creation of Easter treats that are (mostly)…

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13 Mar 2018

#MeToo

by Mary Anne FitzGerald - Client Services Director

#MeToo

International Women’s Day on 8th March saw a raft of brands looking to get a piece of the celebratory action. Some were received more favourably than others. Johnnie Walker received a mixed…

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14 Feb 2018

“There is no sincerer love than the love of food” (George Bernard Shaw)

by Becky Reid - Account Director

“There is no sincerer love than the love of food” (George Bernard Shaw)

According to Kantar UK, 7% of all households participated in a Meal Deal over the Valentine’s period last year. With Valentine’s day sales in 2018 predicted to be up 5% on last year and shoppers…

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13 Feb 2018

Baby It’s Cold Outside

by Gary Rapps - Non-Exec Director

Baby It’s Cold Outside

The temperature may have been rising in the British Olympic team camp, as they struggled to get onto the winter medals table this year, but other cold fronts seem to be dominating the news at present. Away…

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12 Feb 2018

Making a splash at the Product of the Year Awards

by Helen Tarver - Senior Account Manager

Making a splash at the Product of the Year Awards

The Toucan team hit the town recently for the 2018 Product of the Year Awards to celebrate our client Ocean Spray winning the award’s Soft Drink category with their new product launch Wholeberry™. Winning…

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