Search Results for Shopper

11 Jul 2017

Anyone for tennis?

by Mike Benns - Board Director

Anyone for tennis?

Yet again, the annual trip to SW19 with champagne and strawberries & cream on the menu was upon us… oh yes, and a little tennis to watch. I was lucky enough to attend for a day in the first…

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05 Jul 2017

Money for old rope

by Jackie Marshall - Senior Account Director

Money for old rope

Standing in the queue waiting to return some clothing to M&S recently, I noticed the Shwop Drop Bin giving me the opportunity to donate unwanted clothes. It got me thinking about the growing trend for…

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11 Apr 2017

What will your life be like in 2037?

by Jackie Marshall - Senior Account Director

What will your life be like in 2037?

Interesting question and one I was asked to consider in advance of attending an excellent IGD seminar recently entitled ‘Retail in the future, near and far’. It was actually quite hard to envisage…

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21 Mar 2017

Interns and shopping terms

by Ana Galizia - Account Executive

Interns and shopping terms

Do you go to the grocery store or the supermarket? Depending on what side of the pond you’re on will dictate what you call a food retailer. Such a small difference can easily confuse a tourist…

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20 Mar 2017

There’s no such thing as a free coffee!

by Kevin Frost - Creative Partner

There’s no such thing as a free coffee!

Finally, we see that Waitrose are withdrawing…

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15 Mar 2017

Good deeds indeed

by Jackie Marshall - Senior Account Director

Good deeds indeed

Visiting my local Waitrose recently I was given a plastic coin at the checkout to vote for one of three local charities. Being a regular visitor to the store I knew this was not a recent initiative,…

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13 Feb 2017

Cash back is back

by Jackie Marshall - Senior Account Director

Cash back is back

For as long as I can remember, brands have been using cash back incentives to encourage everything from the purchase of cheese and crackers to cars and caravans. The traditional method would…

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14 Jan 2017

My Top of the POPs for 2017

by Kevin Frost - Creative Partner

My Top of the POPs for 2017

In fear of sounding like a broken record, 2017 will present us all some fundamental challenges at the point of purchase. Here’s my top 10 favourites POP pickers. 1.…

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12 Jan 2017

The race for home deliveries

by Mary Anne FitzGerald - Client Services Director

The race for home deliveries

It used to be simple for retailers. People came to your shop, chose what they wanted to buy, paid and took their purchases home. Home delivery was a discretionary, added value extra. The local butcher…

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12 Jan 2017

Packaging actions that get reactions

by Gary Rapps - Managing Director

Packaging actions that get reactions

A product’s packaging has always been an important part of the marketing mix but with purchase decision time at the fixture getting ever shorter, brands are working harder than ever to stand out from…

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