Search Results for Sampling

17 Aug 2017

Street food phenomenon

by Mike Benns - Board Director

Street food phenomenon

Back in the spring, I took my family for a long weekend to Copenhagen. Great city with a fantastic vibe but blimey, is it expensive to eat and drink out! We gave up doing the ‘exchange rate maths’ as…

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03 Jun 2016

Flow-wrapped fun

by Mike Benns - Board Director

Flow-wrapped fun

As a child of the 70s, my choice of cereal was always dependent on the toy or other item inserted in-pack. I used to spend hours piecing together badly moulded bits of plastic to make something that…

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10 Sep 2015

I can run a rainbow

by Mike Benns - Board Director

I can run a rainbow

When we proposed to Ocean Spray that they should sponsor the Color Run UK (see previous article here),…

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20 Jun 2015

Add colour to your day

by Nina McCoy - Senior Account Director

Add colour to your day

Heading to Wembley, along with over 20,000 others in a white T-shirt, early on a Sunday morning, you may be forgiven in thinking that there was an important sports play off scheduled. Not so. It…

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18 Feb 2015

Super destination shopping

by Jo Bowden - Head of Shopper

Super destination shopping

As grocery large format stores strive to connect with their shoppers, I read with interest how Superdrug is strengthening its position as a strong destination store and thought the multiples could learn…

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14 Jul 2014

A taste of brand provenance

by Nina Rosi - Senior Account Director

A taste of brand provenance

With so many food and drink products to choose from (the average UK supermarket contains over 45,000 product lines*), and so little time to choose (the average shop lasts less than 30 minutes**), influencing…

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15 Apr 2014

Pain is temporary, pride is forever

by Alice Poole - Account Executive

Pain is temporary, pride is forever

Having decided that she wanted to run the London Marathon in 2006, it has been a long journey for our very own Becky Vaughan, to finally get to the start line. The…

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11 Apr 2014

Bahlsen goes on the road with Toucan

by Chris Bogin - Senior Account Manager

Bahlsen goes on the road with Toucan

German biscuit maker Bahlsen asked Toucan to help them celebrate their 125th birthday…

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17 Jul 2013

The sounds of the English countryside

by Mike Benns - Board Director

The sounds of the English countryside

We recently devised and launched the first ever promotion for Tracklements, a fantastic new client which has been making traditional relishes,…

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15 Nov 2012

Well ex-SKUs me sweetie!

by Jane McGown - Shopper Marketing

Well ex-SKUs me sweetie!

A competition, run as part of the relaunch of Starburst earlier this year, is returning exclusively on pack in ASDA.  The relaunch campaign encouraged consumers to ‘Let their starburst…

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