Toucan

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17 Aug 2017

Street food phenomenon

by Mike Benns - Board Director

Back in the spring, I took my family for a long weekend to Copenhagen. Great city with a fantastic vibe but blimey, is it expensive to eat and drink out! We gave up doing the ‘exchange rate maths’ as…

03 Jun 2016

Flow-wrapped fun

by Mike Benns - Board Director

As a child of the 70s, my choice of cereal was always dependent on the toy or other item inserted in-pack. I used to spend hours piecing together badly moulded bits of plastic to make something that…

10 Sep 2015

I can run a rainbow

by Mike Benns - Board Director

When we proposed to Ocean Spray that they should sponsor the Color Run UK (see previous article here),…

20 Jun 2015

Add colour to your day

by Nina McCoy - Senior Account Director

Heading to Wembley, along with over 20,000 others in a white T-shirt, early on a Sunday morning, you may be forgiven in thinking that there was an important sports play off scheduled. Not so. It…

18 Feb 2015

Super destination shopping

by Jo Bowden - Head of Shopper

As grocery large format stores strive to connect with their shoppers, I read with interest how Superdrug is strengthening its position as a strong destination store and thought the multiples could learn…

14 Jul 2014

A taste of brand provenance

by Nina Rosi - Senior Account Director

With so many food and drink products to choose from (the average UK supermarket contains over 45,000 product lines*), and so little time to choose (the average shop lasts less than 30 minutes**), influencing…

15 Apr 2014

Pain is temporary, pride is forever

by Alice Poole - Account Executive

Having decided that she wanted to run the London Marathon in 2006, it has been a long journey for our very own Becky Vaughan, to finally get to the start line. The…

11 Apr 2014

Bahlsen goes on the road with Toucan

by Chris Bogin - Senior Account Manager

German biscuit maker Bahlsen asked Toucan to help them celebrate their 125th birthday…

17 Jul 2013

The sounds of the English countryside

by Mike Benns - Board Director

We recently devised and launched the first ever promotion for Tracklements, a fantastic new client which has been making traditional relishes,…

15 Nov 2012

Well ex-SKUs me sweetie!

by Jane McGown - Shopper Marketing

A competition, run as part of the relaunch of Starburst earlier this year, is returning exclusively on pack in ASDA. The relaunch campaign encouraged consumers to ‘Let their starburst…