Search Results for Research

11 Apr 2017

What will your life be like in 2037?

by Jackie Marshall - Senior Account Director

What will your life be like in 2037?

Interesting question and one I was asked to consider in advance of attending an excellent IGD seminar recently entitled ‘Retail in the future, near and far’. It was actually quite hard to envisage…

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23 Mar 2017

IFE. What did we see?

by Gary Rapps - Managing Director

IFE. What did we see?

Did you make it to the International Food & Drink Event (IFE) this month? It’s the largest gathering of the global food and drink industry to take place anywhere in the UK. If you didn’t, then…

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18 Feb 2016

What a lovely bunch of coconuts

by Becky Vaughan - Account Director

What a lovely bunch of coconuts

There is no denying that the humble coconut is very much in fashion at the moment – from waters and flavoured vodkas to oils and flour, coconuts seem to be absolutely everywhere. But why? “Coconut…

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16 Nov 2015

One small step for caring

by Gary Rapps - Managing Director

One small step for caring

The eagerly awaited John Lewis Christmas advert is now officially out for all to see and there has already been many a column inch on the subject so I won’t add much more to it here. What I…

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23 Feb 2015

And the winner is...

by Gary Rapps - Managing Director

And the winner is...

This month our friends at Warc, home of the latest insight and research into the communications world, have been hard at work ranking the world's best…

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12 Nov 2014

How persuasive is your permission statement?

by Mary Anne FitzGerald - Client Services Director

How persuasive is your permission statement?

Or should that be a relationship invitation? Brands spend a great deal of time and money on creative copy and positive messages in their digital interaction with consumers, yet leave the text of their…

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19 Aug 2014

Making #twitter work for you

by Alice Poole - Account Executive

Making #twitter work for you

The fast paced social media platform that is Twitter has become a staple element of my communication with the world. Rumours, trends, breaking news and celebrity exchanges with their fans are all part…

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17 Jul 2014

Farewell to the humble packshot… and the future of planograms

by Mike Benns - Board Director

Farewell to the humble packshot… and the future of planograms

For several years now, we have seen new products (particularly gadgets) launched with a flourish of amazing animations and videos which really bring to life all the specific product benefits. I’m…

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10 Jul 2014

UK Retailers should always expect the unexpected

by Jo Bowden - Head of Shopper

UK Retailers should always expect the unexpected

It’s the word on the street that retailers are a bit similar to farmers – always complaining about the weather.    There is no doubt that the weather does impact retail performance.  Changing…

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08 Jul 2014

The real battle of Centre Court

by Mary Anne FitzGerald - Client Services Director

The real battle of Centre Court

As a resident of SW19, I am always fascinated to see how local and national retailers capitalise on Wimbledon fortnight. Not to mention the brands who making the most of their official and occasionally…

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