Search Results for Partnerships

24 May 2017

Heard it on the grapevine

by Helen Tarver - Senior Account Manager

Heard it on the grapevine

The annual London Wine Fair was in town this week, bringing together over 10,000 wines produced in over 40 countries, so having spent the last few months working on a drinks campaign ourselves, we thought…

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22 Aug 2016

Designed to improve sales

by Becky Vaughan - Account Director

Designed to improve sales

I must say I am a bit of a sucker when it comes to designer labels and their recent appearance in the supermarket grocery aisle has only heightened my interest. It is now commonplace to see…

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04 May 2016

Brands that help heroes

by Gary Rapps - Managing Director

Brands that help heroes

I am sure many of you will have seen or at least heard about the Invictus Games – the multi-sport event that is open to all wounded, injured and sick ex-military personnel and veterans. The…

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20 Apr 2016

Partnerships take flight

by Becky Vaughan - Account Director

Partnerships take flight

Film partnerships have long been an important component of many a brand’s promotional mix, often linked to product placement or simple use of characters on pack. Today, however the film industry is…

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10 Mar 2016

The Holy Grail of promotions

by Carey Trevill - Managing Director of the Institute of Promotional Marketing

The Holy Grail of promotions

Reflecting on what makes a great collaboration in the marketing world; I'm reminded of some brilliant campaigns that have brought together some wonderfully natural partnerships such as pairing

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10 Sep 2015

I can run a rainbow

by Mike Benns - Board Director

I can run a rainbow

When we proposed to Ocean Spray that they should sponsor the Color Run UK (see previous article here),…

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25 Aug 2015

Do celebrities give brands the X Factor?

by Mary Anne FitzGerald - Client Services Director

Do celebrities give brands the X Factor?

What is Cheryl Fernandez-Versini’s favourite snack? It might well be quinoa and samphire with a broccoletti smoothie chaser but when she fancies something sweet, nothing will do but chocolate, Belgian…

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12 Aug 2015

It’s a ‘money’ old game…

by Mike Benns - Board Director

It’s a ‘money’ old game…

Unbelievably, the football season has started again… in fact a week earlier than usual due to the Euros next June... and the transfer deadline day comings and goings have ceased, at least until January. Now,…

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20 Jun 2015

Add colour to your day

by Nina McCoy - Senior Account Director

Add colour to your day

Heading to Wembley, along with over 20,000 others in a white T-shirt, early on a Sunday morning, you may be forgiven in thinking that there was an important sports play off scheduled. Not so. It…

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16 Jun 2015

Minion madness

by Becky Vaughan - Account Director

Minion madness

This year, the Minions are here… and wow, are they here?! They are everywhere! The popularity of the Minions has actually superseded the ‘Despicable Me’ franchise, from which they came, and…

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