Search Results for Packaging

18 Aug 2017

If you’ve got it, flaunt it

by Mary Anne FitzGerald - Client Services Director

If you’ve got it, flaunt it

Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…

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18 Aug 2017

A better box by letterbox

by Gary Rapps - Managing Director

A better box by letterbox

Weird as it may sound I often find myself glancing over every time I pass a classic red British post box. Not, I hasten to add, to check the ever decreasing number of collection times we have to work…

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17 Aug 2017

Street food phenomenon

by Mike Benns - Board Director

Street food phenomenon

Back in the spring, I took my family for a long weekend to Copenhagen. Great city with a fantastic vibe but blimey, is it expensive to eat and drink out! We gave up doing the ‘exchange rate maths’ as…

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24 May 2017

Heard it on the grapevine

by Helen Tarver - Senior Account Manager

Heard it on the grapevine

The annual London Wine Fair was in town this week, bringing together over 10,000 wines produced in over 40 countries, so having spent the last few months working on a drinks campaign ourselves, we thought…

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23 May 2017

Testing the power of new packaging

by Mary Anne FitzGerald - Client Services Director

Testing the power of new packaging

I was scrolling through PIG WORLD, the voice of the British Pig industry last week and discovered that Richmond, the nation’s favourite sausage is revamping its range with a new packaging design. Out…

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19 May 2017

Packaged to excess

by Jackie Marshall - Senior Account Director

Packaged to excess

Religiously putting out our recycling bins for collection this week, I reflected on how much the focus on the environment has changed over the last decade. The emphasis has moved from a concept of us…

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12 Apr 2017

It’s a matter of taste

by Mary Anne FitzGerald - Client Services Director

It’s a matter of taste

In the budget last month, Chancellor Philip Hammond issued a surprising update on the Soft Drinks Industry Levy saying he was delighted that the revenue it would generate will be less than forecast.…

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10 Apr 2017

Shortcut cuisine

by Gary Rapps - Managing Director

Shortcut cuisine

On a scale of 1-10, I am certainly a high 9 when it comes to enjoying food but a low 2 where cooking it is concerned. Someone once said I would even struggle to boil two pans of water at the same time,…

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23 Mar 2017

IFE. What did we see?

by Gary Rapps - Managing Director

IFE. What did we see?

Did you make it to the International Food & Drink Event (IFE) this month? It’s the largest gathering of the global food and drink industry to take place anywhere in the UK. If you didn’t, then…

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13 Feb 2017

Brands getting personal

by Mary Anne FitzGerald - Client Services Director

Brands getting personal

Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before the end of March, enter the unique code on the KitKat website…

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