Search Results for Packaging
24 May 2017
Heard it on the grapevine
by Helen Tarver - Senior Account Manager
The annual London Wine Fair was in town this week, bringing together over 10,000 wines produced in over 40 countries, so having spent the last few months working on a drinks campaign ourselves, we thought…
23 May 2017
Testing the power of new packaging
by Mary Anne FitzGerald - Client Services Director
I was scrolling through PIG WORLD, the voice of the British Pig industry last week and discovered that Richmond, the nation’s favourite sausage is revamping its range with a new packaging design. Out…
19 May 2017
Packaged to excess
by Jackie Marshall - Senior Account Director
Religiously putting out our recycling bins for collection this week, I reflected on how much the focus on the environment has changed over the last decade. The emphasis has moved from a concept of us…
12 Apr 2017
It’s a matter of taste
by Mary Anne FitzGerald - Client Services Director
In the budget last month, Chancellor Philip Hammond issued a surprising update on the Soft Drinks Industry Levy saying he was delighted that the revenue it would generate will be less than forecast.…
10 Apr 2017
Shortcut cuisine
by Gary Rapps - Managing Director
On a scale of 1-10, I am certainly a high 9 when it comes to enjoying food but a low 2 where cooking it is concerned. Someone once said I would even struggle to boil two pans of water at the same time,…
23 Mar 2017
IFE. What did we see?
by Gary Rapps - Managing Director
Did you make it to the International Food & Drink Event (IFE) this month? It’s the largest gathering of the global food and drink industry to take place anywhere in the UK. If you didn’t, then…
13 Feb 2017
Brands getting personal
by Mary Anne FitzGerald - Client Services Director
Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before the end of March, enter the unique code on the KitKat website…
12 Jan 2017
Packaging actions that get reactions
by Gary Rapps - Managing Director
A product’s packaging has always been an important part of the marketing mix but with purchase decision time at the fixture getting ever shorter, brands are working harder than ever to stand out from…
17 Sep 2016
Shopping for Ideas: The IPM Annual Shopper Conference
by Helen Tarver - Account Manager
Two weeks ago the IPM hosted its 2016 Shopper Marketing Conference which, along with the added advantage of a good lunch, gave me some food for thought on the latest shopper trends. Here’s a quick recap…
14 Sep 2016
Trend’tin’ Promotions
by Becky Vaughan - Account Director
What is it about promotional tins that make them so appealing? They have been around for over 100 years yet they are as popular as ever with shoppers and brands today.
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