Search Results for Packaging
03 Dec 2018
The advent of a new era…
by Becky Reid - Account Director
The start of the advent calendar tradition dates back to the mid-19th century when German Christians would mark a chalk line on their door or light candles to count the days leading up to…
23 Oct 2018
Does exactly what it says on the tin… or does it?
by Nina McCoy - Senior Account Director
Tradition is a funny thing and our familiarity with, and fondness for a packaging format shouldn’t be underestimated. We are all aware of the changes that Christmas staple, confectionery tubs,…
25 Sep 2018
For us it's personal
by Mary Anne FitzGerald - Client Services Director
Many moons ago I went with a colleague for a meeting at John Lewis HQ. The receptionist greeted us brightly and asked if we were partners. My colleague replied sharply with the response “That’s rather…
20 Jun 2018
Football crazy, but not mad!
by Mary Anne FitzGerald - Client Services Director
England’s opening match in the World Cup was the most-watched TV programme in the UK of 2018, beating even the Royal Wedding. The game attracted a peak audience of 18.3m people to BBC One (69.2% share)…
21 May 2018
Do you hear the royal wedding bells (and tills!) ringing?
by Becky Reid - Account Director
On Saturday 19thMay 2018, one of our favourite (and previously rather naughty) Royal family members, Prince Harry, married American actress and activist, Meghan Markle. It has been…
20 Apr 2018
Size isn’t everything!
by Gerry McEnroe - Creative Artworker
We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…
13 Mar 2018
#MeToo
by Mary Anne FitzGerald - Client Services Director
International Women’s Day on 8th March saw a raft of brands looking to get a piece of the celebratory action. Some were received more favourably than others. Johnnie Walker received a mixed…
06 Feb 2018
Minion madness
by Gary Rapps - Non-Exec Director
This year, the Minions are here… and wow, are they here?! They are everywhere! The popularity of the Minions has actually superseded the ‘Despicable Me’ franchise, from which they came, and…
16 Jan 2018
Dyson’s better and bigger Apple!
by Kevin Frost - Creative Partner
Now we all appreciate Apple has led the show when it comes to brilliant retail merchandising, but what is truly puzzling is why no one has followed their approach... until now! For years Apple…
15 Jan 2018
Brands drawn to the dark side
by Becky Reid - Account Director
Brands partnering with a Star Wars film is not a new concept. But in 1977 when the first film - A New Hope - was released, Wall’s sausages and Shreddies were pioneers to team up with the now famous…
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