Search Results for Packaging
25 Sep 2018
For us it's personal
by Mary Anne FitzGerald - Client Services Director
Many moons ago I went with a colleague for a meeting at John Lewis HQ. The receptionist greeted us brightly and asked if we were partners. My colleague replied sharply with the response “That’s rather…
20 Jun 2018
Football crazy, but not mad!
by Mary Anne FitzGerald - Client Services Director
England’s opening match in the World Cup was the most-watched TV programme in the UK of 2018, beating even the Royal Wedding. The game attracted a peak audience of 18.3m people to BBC One (69.2% share)…
21 May 2018
Do you hear the royal wedding bells (and tills!) ringing?
by Becky Reid - Account Director
On Saturday 19thMay 2018, one of our favourite (and previously rather naughty) Royal family members, Prince Harry, married American actress and activist, Meghan Markle. It has been…
20 Apr 2018
Size isn’t everything!
by Gerry McEnroe - Creative Artworker
We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…
13 Mar 2018
#MeToo
by Mary Anne FitzGerald - Client Services Director
International Women’s Day on 8th March saw a raft of brands looking to get a piece of the celebratory action. Some were received more favourably than others. Johnnie Walker received a mixed…
16 Jan 2018
Dyson’s better and bigger Apple!
by Kevin Frost - Creative Partner
Now we all appreciate Apple has led the show when it comes to brilliant retail merchandising, but what is truly puzzling is why no one has followed their approach... until now! For years Apple…
15 Jan 2018
Brands drawn to the dark side
by Becky Reid - Account Director
Brands partnering with a Star Wars film is not a new concept. But in 1977 when the first film - A New Hope - was released, Wall’s sausages and Shreddies were pioneers to team up with the now famous…
12 Jan 2018
Ready, Steady, Stop!
by Nina McCoy - Senior Account Director
Whether it’s celebrity fad diets such as clean eating or reality-based money saving advice such as How to Eat Well For Less, eating habits are never out of the media. The latest to hit the headlines…
22 Nov 2017
Anything but plastic
by Mary Anne FitzGerald - Client Services Director
Blue Planet is back on the BBC and a recent episode featured the all too modern day tale of an albatross feeding plastic to its young chick rather than the more usual diet of fish, sand eels or squid. Echoing…
04 Oct 2017
Dare to scare
by Helen Tarver - Senior Account Manager
Christmas is the uncontested winner of the retailer event calendar race however, another holiday has been rapidly climbing the ranks over recent years and is fast approaching… Halloween. Now…
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