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Search Results for Packaging

04 Oct 2017

Dare to scare

by Helen Tarver - Senior Account Manager

Christmas is the uncontested winner of the retailer event calendar race however, another holiday has been rapidly climbing the ranks over recent years and is fast approaching… Halloween. Now…

03 Oct 2017

Let’s do Lunch!

by Mary Anne FitzGerald - Client Services Director

Variety really is the spice of life and the exhibitors at the food to go industry trade show Lunch! last month, demonstrated this in style. At the show’s new ExCel home, emerging start-ups and speciality…

01 Oct 2017

Cashing in at Poundland

by Gary Rapps - Managing Director

Poundland’s retailing concept is a simple one, according to its own website, representing ‘AMAZING VALUE’ for money – a fact which it obviously feels needs over emphasising given the use of capitals…

18 Aug 2017

If you’ve got it, flaunt it

by Mary Anne FitzGerald - Client Services Director

Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…

18 Aug 2017

A better box by letterbox

by Gary Rapps - Managing Director

Weird as it may sound I often find myself glancing over every time I pass a classic red British post box. Not, I hasten to add, to check the ever decreasing number of collection times we have to work…

17 Aug 2017

Street food phenomenon

by Mike Benns - Board Director

Back in the spring, I took my family for a long weekend to Copenhagen. Great city with a fantastic vibe but blimey, is it expensive to eat and drink out! We gave up doing the ‘exchange rate maths’ as…

24 May 2017

Heard it on the grapevine

by Helen Tarver - Senior Account Manager

The annual London Wine Fair was in town this week, bringing together over 10,000 wines produced in over 40 countries, so having spent the last few months working on a drinks campaign ourselves, we thought…

23 May 2017

Testing the power of new packaging

by Mary Anne FitzGerald - Client Services Director

I was scrolling through PIG WORLD, the voice of the British Pig industry last week and discovered that Richmond, the nation’s favourite sausage is revamping its range with a new packaging design. Out…

19 May 2017

Packaged to excess

by Jackie Marshall - Senior Account Director

Religiously putting out our recycling bins for collection this week, I reflected on how much the focus on the environment has changed over the last decade. The emphasis has moved from a concept of us…

12 Apr 2017

It’s a matter of taste

by Mary Anne FitzGerald - Client Services Director

In the budget last month, Chancellor Philip Hammond issued a surprising update on the Soft Drinks Industry Levy saying he was delighted that the revenue it would generate will be less than forecast.…