Search Results for On-Pack

24 May 2017

Heard it on the grapevine

by Helen Tarver - Senior Account Manager

Heard it on the grapevine

The annual London Wine Fair was in town this week, bringing together over 10,000 wines produced in over 40 countries, so having spent the last few months working on a drinks campaign ourselves, we thought…

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13 Feb 2017

Brands getting personal

by Mary Anne FitzGerald - Client Services Director

Brands getting personal

Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before the end of March, enter the unique code on the KitKat website…

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20 Sep 2016

Lunchboxing Clever

by Gary Rapps - Managing Director

Lunchboxing Clever

The new school year has begun and with it comes the usual increase in morning traffic, temper tantrums over homework and a host of surveys published on what we are feeding our kids. The general…

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14 Sep 2016

Trend’tin’ Promotions

by Becky Vaughan - Account Director

Trend’tin’ Promotions

What is it about promotional tins that make them so appealing? They have been around for over 100 years yet they are as popular as ever with shoppers and brands today.

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22 Aug 2016

Designed to improve sales

by Becky Vaughan - Account Director

Designed to improve sales

I must say I am a bit of a sucker when it comes to designer labels and their recent appearance in the supermarket grocery aisle has only heightened my interest. It is now commonplace to see…

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20 Jul 2016

Gaining standout on shelf…for free!

by Becky Vaughan - Account Director

Gaining standout on shelf…for free!

In-store, brands have to work harder than ever in order to get noticed and ultimately win the battle that takes place every time a shopper visits a fixture… of being purchased. This is increasingly…

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13 Jun 2016

90 and definitely not out

by Becky Vaughan - Account Director

90 and definitely not out

As far as birthdays go, The Queen’s 90th must rank as one of the biggest the country, maybe even the world, has ever seen. Not only is she the most famous person on the planet but, with two…

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03 Jun 2016

Flow-wrapped fun

by Mike Benns - Board Director

Flow-wrapped fun

As a child of the 70s, my choice of cereal was always dependent on the toy or other item inserted in-pack. I used to spend hours piecing together badly moulded bits of plastic to make something that…

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16 May 2016

Brands on the ball

by Becky Vaughan - Account Director

Brands on the ball

Football’s coming close to home soon and the good news is that all our teams, apart from Scotland, will be involved in this year’s European Championships. The level of consumer interest will…

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10 May 2016

Game of phones

by Nina McCoy - Senior Account Director

Game of phones

A lot can happen in a generation of shoppers. Today, for early adopters at least, there is fast becoming little need to take a purse or wallet to the shops. Now we can get discounts, make purchases…

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