Search Results for Mobile

07 Jul 2017

Live Video Streaming. A Trend To Stay?

by Emilia Roberts - Intern

Live Video Streaming. A Trend To Stay?

In the past few months, my phone has been lighting up to tell me that the brands I follow on Instagram and Facebook have gone live, but what is making these brands jump on to this new digital marketing…

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13 Feb 2017

Cash back is back

by Jackie Marshall - Senior Account Director

Cash back is back

For as long as I can remember, brands have been using cash back incentives to encourage everything from the purchase of cheese and crackers to cars and caravans. The traditional method would…

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14 Jan 2017

My Top of the POPs for 2017

by Kevin Frost - Creative Partner

My Top of the POPs for 2017

In fear of sounding like a broken record, 2017 will present us all some fundamental challenges at the point of purchase. Here’s my top 10 favourites POP pickers. 1.…

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12 Jan 2017

The race for home deliveries

by Mary Anne FitzGerald - Client Services Director

The race for home deliveries

It used to be simple for retailers. People came to your shop, chose what they wanted to buy, paid and took their purchases home. Home delivery was a discretionary, added value extra. The local butcher…

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08 Nov 2016

Spot on advertising, on the spot

by Mary Anne FitzGerald - Client Services Director

Spot on advertising, on the spot

I was waiting outside Leatherhead Station for the shuttle bus to Unilever HQ the other day when my eye was drawn to this nice piece of targeted messaging. Localised advertising has come a long…

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12 Sep 2016

Snapchat: a young person’s perspective

by Caity Beattie - Intern

Snapchat: a young person’s perspective

We recently had a 15 year old intern working for us here at Toucan Towers so I asked her to write an article about her media of choice… It’s always useful to see what teenagers are consuming from a…

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19 Jul 2016

Pokémon No!

by Mike Benns - Board Director

Pokémon No!

When my 14 year old son asked if we could go for a walk on Saturday evening, I genuinely had to do a double take. Now that the schools have broken up, to prise him away from his Xbox is something of…

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10 May 2016

Game of phones

by Nina McCoy - Senior Account Director

Game of phones

A lot can happen in a generation of shoppers. Today, for early adopters at least, there is fast becoming little need to take a purse or wallet to the shops. Now we can get discounts, make purchases…

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10 Mar 2016

The Holy Grail of promotions

by Carey Trevill - Managing Director of the Institute of Promotional Marketing

The Holy Grail of promotions

Reflecting on what makes a great collaboration in the marketing world; I'm reminded of some brilliant campaigns that have brought together some wonderfully natural partnerships such as pairing

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01 Mar 2016

Toucan delivers a UK industry first

by Gary Rapps - Managing Director

Toucan delivers a UK industry first

We’re delighted to announce the launch of our ground breaking campaign for Weight Watchers® (U.K.) Limited which marks an industry first for the agency. Not only is the first promotion to run across…

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