Search Results for Marketing

23 May 2017

Testing the power of new packaging

by Mary Anne FitzGerald - Client Services Director

Testing the power of new packaging

I was scrolling through PIG WORLD, the voice of the British Pig industry last week and discovered that Richmond, the nation’s favourite sausage is revamping its range with a new packaging design. Out…

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12 Apr 2017

It’s a matter of taste

by Mary Anne FitzGerald - Client Services Director

It’s a matter of taste

In the budget last month, Chancellor Philip Hammond issued a surprising update on the Soft Drinks Industry Levy saying he was delighted that the revenue it would generate will be less than forecast.…

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10 Apr 2017

Shortcut cuisine

by Gary Rapps - Managing Director

Shortcut cuisine

On a scale of 1-10, I am certainly a high 9 when it comes to enjoying food but a low 2 where cooking it is concerned. Someone once said I would even struggle to boil two pans of water at the same time,…

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05 Apr 2017

Submerging into UGC

by Ana Galizia - Account Executive

Submerging into UGC

Are you looking to interact more with your consumers? If so, you just might want to put on your snorkelling mask and take a plunge into the world of User Generated Content or UGC for short! More…

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14 Feb 2017

Love in a (sales) elevator

by Helen Tarver - Senior Account Manager

Love in a (sales) elevator

Love has certainly been in the air again as retailers across the country welcomed increased sales of all things romantic thanks to Valentine’s Day 2017.  Over 50% of gifts are still purchased from the…

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13 Feb 2017

Brands getting personal

by Mary Anne FitzGerald - Client Services Director

Brands getting personal

Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before the end of March, enter the unique code on the KitKat website…

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10 Feb 2017

Extra salt with your can of worms, sir?

by Mike Benns - Board Director

Extra salt with your can of worms, sir?

On the 1st July this year the ASA will implement new rules as part of the CAP code for HFSS foods (High in Fat, Sugar and Salt). The rules will apply to non-broadcast media so will affect marketing…

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11 Jan 2017

Keep your eyes on the prize

by Mike Benns - Board Director

Keep your eyes on the prize

And so the time has come around once again for the IPM Awards… the annual, mutual slap-on-the-back for agencies and clients who have excelled in creating and executing compelling and successful marketing…

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09 Nov 2016

Kevin’s creative conundrum, no.3

by Kevin Frost - Creative Partner

Kevin’s creative conundrum, no.3

So who thought Brexit couldn’t be Trumped? Well just when we thought the impossible couldn’t happen again, so it does. Even the experts couldn’t see it coming but, once again, the people…

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08 Nov 2016

Spot on advertising, on the spot

by Mary Anne FitzGerald - Client Services Director

Spot on advertising, on the spot

I was waiting outside Leatherhead Station for the shuttle bus to Unilever HQ the other day when my eye was drawn to this nice piece of targeted messaging. Localised advertising has come a long…

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