Search Results for Marketing

13 Jul 2017

The Best Things Come...

by Gary Rapps - Managing Director

The Best Things Come...

Are you a Heinz Ketchup fan? Do you remember their classic TV commercials? The ones based on scenes of anticipation as consumers eagerly awaited the appearance of a slow pouring, thick sauce…

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11 Jul 2017

Anyone for tennis?

by Mike Benns - Board Director

Anyone for tennis?

Yet again, the annual trip to SW19 with champagne and strawberries & cream on the menu was upon us… oh yes, and a little tennis to watch. I was lucky enough to attend for a day in the first…

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07 Jul 2017

Live Video Streaming. A Trend To Stay?

by Emilia Roberts - Intern

Live Video Streaming. A Trend To Stay?

In the past few months, my phone has been lighting up to tell me that the brands I follow on Instagram and Facebook have gone live, but what is making these brands jump on to this new digital marketing…

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23 May 2017

Testing the power of new packaging

by Mary Anne FitzGerald - Client Services Director

Testing the power of new packaging

I was scrolling through PIG WORLD, the voice of the British Pig industry last week and discovered that Richmond, the nation’s favourite sausage is revamping its range with a new packaging design. Out…

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12 Apr 2017

It’s a matter of taste

by Mary Anne FitzGerald - Client Services Director

It’s a matter of taste

In the budget last month, Chancellor Philip Hammond issued a surprising update on the Soft Drinks Industry Levy saying he was delighted that the revenue it would generate will be less than forecast.…

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10 Apr 2017

Shortcut cuisine

by Gary Rapps - Managing Director

Shortcut cuisine

On a scale of 1-10, I am certainly a high 9 when it comes to enjoying food but a low 2 where cooking it is concerned. Someone once said I would even struggle to boil two pans of water at the same time,…

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05 Apr 2017

Submerging into UGC

by Ana Galizia - Account Executive

Submerging into UGC

Are you looking to interact more with your consumers? If so, you just might want to put on your snorkelling mask and take a plunge into the world of User Generated Content or UGC for short! More…

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14 Feb 2017

Love in a (sales) elevator

by Helen Tarver - Senior Account Manager

Love in a (sales) elevator

Love has certainly been in the air again as retailers across the country welcomed increased sales of all things romantic thanks to Valentine’s Day 2017.  Over 50% of gifts are still purchased from the…

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13 Feb 2017

Brands getting personal

by Mary Anne FitzGerald - Client Services Director

Brands getting personal

Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before the end of March, enter the unique code on the KitKat website…

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10 Feb 2017

Extra salt with your can of worms, sir?

by Mike Benns - Board Director

Extra salt with your can of worms, sir?

On the 1st July this year the ASA will implement new rules as part of the CAP code for HFSS foods (High in Fat, Sugar and Salt). The rules will apply to non-broadcast media so will affect marketing…

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