Search Results for Marketing

20 Dec 2018

Lights, Camera... Action!

by Mike Benns - Managing Director

Lights, Camera... Action!

Even though I give the impression of being a bit 'bah humbug' about Christmas, secretly I really do enjoy the family time and the festive food and drink (yes, even sprouts). But when I ventured…

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19 Dec 2018

Brands giving myrrh at Christmas

by Helen Tarver - Account Director

Brands giving myrrh at Christmas

It’s no secret that online sales have been impacting the world of retail for several years. The office of national statistics last year reported a 9.4% increase in online retailing over Christmas…

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03 Dec 2018

The advent of a new era…

by Becky Reid - Account Director

The advent of a new era…

The start of the advent calendar tradition dates back to the mid-19th century when German Christians would mark a chalk line on their door or light candles to count the days leading up to…

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24 Oct 2018

Doing the charitable thing

by Becky Reid - Account Director

Doing the charitable thing

Charities have always managed to attract FMCG partners because of the commercial benefits of getting involved with the third sector and whilst some do it for altruistic reasons, it can’t be denied that…

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23 Oct 2018

Does exactly what it says on the tin… or does it?

by Nina McCoy - Senior Account Director

Does exactly what it says on the tin… or does it?

Tradition is a funny thing and our familiarity with, and fondness for a packaging format shouldn’t be underestimated. We are all aware of the changes that Christmas staple, confectionery tubs,…

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19 Oct 2018

Pester power packs a punch

by Helen Tarver - Account Director

Pester power packs a punch

We’ve said goodbye to free coffees from Waitrose (unless you bring a cup!), lost value on our retail reward points and had cuts on where we can redeem them in recent years. It’s fair to say retailer…

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25 Sep 2018

For us it's personal

by Mary Anne FitzGerald - Client Services Director

For us it's personal

Many moons ago I went with a colleague for a meeting at John Lewis HQ. The receptionist greeted us brightly and asked if we were partners. My colleague replied sharply with the response “That’s rather…

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24 Sep 2018

TV or not TV… that is the question

by Mike Benns - Managing Director

TV or not TV… that is the question

There is no doubt the quality of TV dramas has increased massively in recent years... the production values introduced by the likes of Netflix, Amazon and Google has forced traditional networks to rethink…

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21 Sep 2018

Staying in is the new going out

by Becky Reid - Account Director

Staying in is the new going out

Brits are known for loving a good night on the town – but new research conducted by appliancesdirect.co.uk has revealed that more than…

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29 Aug 2018

The sweet summer of 2018

by Becky Reid - Account Director

The sweet summer of 2018

What a busy summer it has been, filled with a Royal Wedding, the football World Cup and a seemingly never-ending heat wave. It has also brought about a deluge of on pack promotions in the confectionery…

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