Search Results for Marketing

14 Feb 2018

“There is no sincerer love than the love of food” (George Bernard Shaw)

by Becky Reid - Account Director

“There is no sincerer love than the love of food” (George Bernard Shaw)

According to Kantar UK, 7% of all households participated in a Meal Deal over the Valentine’s period last year. With Valentine’s day sales in 2018 predicted to be up 5% on last year and shoppers…

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12 Feb 2018

Making a splash at the Product of the Year Awards

by Helen Tarver - Senior Account Manager

Making a splash at the Product of the Year Awards

The Toucan team hit the town recently for the 2018 Product of the Year Awards to celebrate our client Ocean Spray winning the award’s Soft Drink category with their new product launch Wholeberry™. Winning…

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15 Jan 2018

Brands drawn to the dark side

by Becky Reid - Account Director

Brands drawn to the dark side

Brands partnering with a Star Wars film is not a new concept. But in 1977 when the first film - A New Hope - was released, Wall’s sausages and Shreddies were pioneers to team up with the now famous…

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21 Nov 2017

The bears are back

by Gary Rapps - Managing Director

The bears are back

What is it with bears? For most of my developing years I seemed to be surrounded by them. Books, films, TV shows... you name it, they were everywhere from Rupert and Sooty to Winnie and Yogi. Add…

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04 Oct 2017

Dare to scare

by Helen Tarver - Senior Account Manager

Dare to scare

Christmas is the uncontested winner of the retailer event calendar race however, another holiday has been rapidly climbing the ranks over recent years and is fast approaching… Halloween. Now…

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03 Oct 2017

Let’s do Lunch!

by Mary Anne FitzGerald - Client Services Director

Let’s do Lunch!

Variety really is the spice of life and the exhibitors at the food to go industry trade show Lunch! last month, demonstrated this in style. At the show’s new ExCel home, emerging start-ups and speciality…

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17 Aug 2017

Street food phenomenon

by Mike Benns - Board Director

Street food phenomenon

Back in the spring, I took my family for a long weekend to Copenhagen. Great city with a fantastic vibe but blimey, is it expensive to eat and drink out! We gave up doing the ‘exchange rate maths’ as…

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13 Jul 2017

The Best Things Come...

by Gary Rapps - Managing Director

The Best Things Come...

Are you a Heinz Ketchup fan? Do you remember their classic TV commercials? The ones based on scenes of anticipation as consumers eagerly awaited the appearance of a slow pouring, thick sauce…

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11 Jul 2017

Anyone for tennis?

by Mike Benns - Board Director

Anyone for tennis?

Yet again, the annual trip to SW19 with champagne and strawberries & cream on the menu was upon us… oh yes, and a little tennis to watch. I was lucky enough to attend for a day in the first…

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07 Jul 2017

Live Video Streaming. A Trend To Stay?

by Emilia Roberts - Intern

Live Video Streaming. A Trend To Stay?

In the past few months, my phone has been lighting up to tell me that the brands I follow on Instagram and Facebook have gone live, but what is making these brands jump on to this new digital marketing…

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