Search Results for Experiential

05 Apr 2017

Submerging into UGC

by Ana Galizia - Account Executive

Submerging into UGC

Are you looking to interact more with your consumers? If so, you just might want to put on your snorkelling mask and take a plunge into the world of User Generated Content or UGC for short! More…

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23 Mar 2017

IFE. What did we see?

by Gary Rapps - Managing Director

IFE. What did we see?

Did you make it to the International Food & Drink Event (IFE) this month? It’s the largest gathering of the global food and drink industry to take place anywhere in the UK. If you didn’t, then…

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21 Mar 2017

Interns and shopping terms

by Ana Galizia - Account Executive

Interns and shopping terms

Do you go to the grocery store or the supermarket? Depending on what side of the pond you’re on will dictate what you call a food retailer. Such a small difference can easily confuse a tourist…

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15 Jun 2016

Our Color Run Won

by Gary Rapps - Managing Director

Our Color Run Won

I am delighted to announce that Toucan collected not one, but two prestigious awards last night from the Institute of Promotional Marketing. In recognition of our work for leading cranberry…

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19 Feb 2016

Brand amnesties - stunts or sales drivers?

by Mary Anne FitzGerald - Client Services Director

Brand amnesties - stunts or sales drivers?

Wahaca’s spoons are special. So much so that 4,000 a year are snaffled by cutlery rustlers eager to add the funky plastic utensil to their collection at home. So what’s a brand to do? Offer an amnesty…

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09 Feb 2016

Getting ready for a summer of sport.. legally

by Mike Benns - Board Director

Getting ready for a summer of sport.. legally

Firstly many thanks to the IPM Legal Advisory Service and

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10 Sep 2015

I can run a rainbow

by Mike Benns - Board Director

I can run a rainbow

When we proposed to Ocean Spray that they should sponsor the Color Run UK (see previous article here),…

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20 Jun 2015

Add colour to your day

by Nina McCoy - Senior Account Director

Add colour to your day

Heading to Wembley, along with over 20,000 others in a white T-shirt, early on a Sunday morning, you may be forgiven in thinking that there was an important sports play off scheduled. Not so. It…

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18 Mar 2015

Pop 'til you drop

by Gary Rapps - Managing Director

Pop 'til you drop

I remember, as a child, I had a favourite book. It came to life as you turned the pages through a clever combination of pop-up origami and colourful design. I was fascinated by it. Every spread…

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21 Aug 2014

How Red Bull own the logo

by Mike Benns - Board Director

How Red Bull own the logo

"That logo's not big enough!" The first time I heard that phrase was in my first job as a junior exec in the Sponsorship Department at British Airways. It was the late 80s and sponsorship was…

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