Search Results for Digital

07 Jul 2017

Live Video Streaming. A Trend To Stay?

by Emilia Roberts - Intern

Live Video Streaming. A Trend To Stay?

In the past few months, my phone has been lighting up to tell me that the brands I follow on Instagram and Facebook have gone live, but what is making these brands jump on to this new digital marketing…

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11 Apr 2017

What will your life be like in 2037?

by Jackie Marshall - Senior Account Director

What will your life be like in 2037?

Interesting question and one I was asked to consider in advance of attending an excellent IGD seminar recently entitled ‘Retail in the future, near and far’. It was actually quite hard to envisage…

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13 Feb 2017

Cash back is back

by Jackie Marshall - Senior Account Director

Cash back is back

For as long as I can remember, brands have been using cash back incentives to encourage everything from the purchase of cheese and crackers to cars and caravans. The traditional method would…

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14 Jan 2017

My Top of the POPs for 2017

by Kevin Frost - Creative Partner

My Top of the POPs for 2017

In fear of sounding like a broken record, 2017 will present us all some fundamental challenges at the point of purchase. Here’s my top 10 favourites POP pickers. 1.…

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12 Jan 2017

The race for home deliveries

by Mary Anne FitzGerald - Client Services Director

The race for home deliveries

It used to be simple for retailers. People came to your shop, chose what they wanted to buy, paid and took their purchases home. Home delivery was a discretionary, added value extra. The local butcher…

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08 Nov 2016

Spot on advertising, on the spot

by Mary Anne FitzGerald - Client Services Director

Spot on advertising, on the spot

I was waiting outside Leatherhead Station for the shuttle bus to Unilever HQ the other day when my eye was drawn to this nice piece of targeted messaging. Localised advertising has come a long…

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