Search Results for Campaigns
20 Dec 2018
Lights, Camera... Action!
by Mike Benns - Managing Director
Even though I give the impression of being a bit 'bah humbug' about Christmas, secretly I really do enjoy the family time and the festive food and drink (yes, even sprouts). But when I ventured…
24 Oct 2018
Doing the charitable thing
by Becky Reid - Account Director
Charities have always managed to attract FMCG partners because of the commercial benefits of getting involved with the third sector and whilst some do it for altruistic reasons, it can’t be denied that…
21 Sep 2018
Staying in is the new going out
by Becky Reid - Account Director
Brits are known for loving a good night on the town – but new research conducted by appliancesdirect.co.uk has revealed that more than…
29 Aug 2018
The sweet summer of 2018
by Becky Reid - Account Director
What a busy summer it has been, filled with a Royal Wedding, the football World Cup and a seemingly never-ending heat wave. It has also brought about a deluge of on pack promotions in the confectionery…
20 Apr 2018
Size isn’t everything!
by Gerry McEnroe - Creative Artworker
We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…
08 Mar 2018
Who ate all the pies?
by Becky Reid - Account Director
Did you know that the most expensive pie cost £8,195? It’s true, according to The Guinness Book of Records! On 14th November 2005, eight guests at the Fence Gate Inn, Lancashire, UK paid…
06 Feb 2018
Minion madness
by Gary Rapps - Non-Exec Director
This year, the Minions are here… and wow, are they here?! They are everywhere! The popularity of the Minions has actually superseded the ‘Despicable Me’ franchise, from which they came, and…
19 Dec 2017
What a year!
by Mike Benns - Managing Director
Well, 2017 has been a truly momentous year for Toucan. Not only did we have our most successful haul of awards at the IPMs back in June (including winning Brand of the Year for our client, Peperami),…
18 Aug 2017
If you’ve got it, flaunt it
by Mary Anne FitzGerald - Client Services Director
Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…
13 Jul 2017
The Best Things Come...
by Gary Rapps - Managing Director
Are you a Heinz Ketchup fan? Do you remember their classic TV commercials? The ones based on scenes of anticipation as consumers eagerly awaited the appearance of a slow pouring, thick sauce…
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