Toucan

Search Results for Campaigns

18 Aug 2017

If you’ve got it, flaunt it

by Mary Anne FitzGerald - Client Services Director

Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…

13 Jul 2017

The Best Things Come...

by Gary Rapps - Managing Director

Are you a Heinz Ketchup fan? Do you remember their classic TV commercials? The ones based on scenes of anticipation as consumers eagerly awaited the appearance of a slow pouring, thick sauce…

14 Jun 2017

High five for Toucan at 2017 IPM Awards

by Mike Benns - Board Director

Yes, it was high fives all round last Wednesday as we picked up five trophies for our Peperami work at the annual IPM Awards ceremony held at the Hilton on Park Lane. Two Golds, two Silvers and…

22 May 2017

If you’re not in…

by Mike Benns - Board Director

Devising, designing and running a lot of consumer promotions as we do, the phrase “If you’re not in, you don’t win” is often heard here at Toucan Towers. Well, the same can be said for us in…

05 Apr 2017

Submerging into UGC

by Ana Galizia - Account Executive

Are you looking to interact more with your consumers? If so, you just might want to put on your snorkelling mask and take a plunge into the world of User Generated Content or UGC for short! More…

15 Mar 2017

Good deeds indeed

by Jackie Marshall - Senior Account Director

Visiting my local Waitrose recently I was given a plastic coin at the checkout to vote for one of three local charities. Being a regular visitor to the store I knew this was not a recent initiative,…

14 Feb 2017

Love in a (sales) elevator

by Helen Tarver - Senior Account Manager

Love has certainly been in the air again as retailers across the country welcomed increased sales of all things romantic thanks to Valentine’s Day 2017. Over 50% of gifts are still purchased from the…

13 Feb 2017

Brands getting personal

by Mary Anne FitzGerald - Client Services Director

Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before the end of March, enter the unique code on the KitKat website…

11 Jan 2017

Keep your eyes on the prize

by Mike Benns - Board Director

And so the time has come around once again for the IPM Awards… the annual, mutual slap-on-the-back for agencies and clients who have excelled in creating and executing compelling and successful marketing…

09 Nov 2016

Kevin’s creative conundrum, no.3

by Kevin Frost - Creative Partner

So who thought Brexit couldn’t be Trumped? Well just when we thought the impossible couldn’t happen again, so it does. Even the experts couldn’t see it coming but, once again, the people…