Search Results for Campaigns
21 Sep 2018
Staying in is the new going out
by Becky Reid - Account Director
Brits are known for loving a good night on the town – but new research conducted by appliancesdirect.co.uk has revealed that more than…
29 Aug 2018
The sweet summer of 2018
by Becky Reid - Account Director
What a busy summer it has been, filled with a Royal Wedding, the football World Cup and a seemingly never-ending heat wave. It has also brought about a deluge of on pack promotions in the confectionery…
20 Apr 2018
Size isn’t everything!
by Gerry McEnroe - Creative Artworker
We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…
08 Mar 2018
Who ate all the pies?
by Becky Reid - Account Director
Did you know that the most expensive pie cost £8,195? It’s true, according to The Guinness Book of Records! On 14th November 2005, eight guests at the Fence Gate Inn, Lancashire, UK paid…
19 Dec 2017
What a year!
by Mike Benns - Managing Director
Well, 2017 has been a truly momentous year for Toucan. Not only did we have our most successful haul of awards at the IPMs back in June (including winning Brand of the Year for our client, Peperami),…
18 Aug 2017
If you’ve got it, flaunt it
by Mary Anne FitzGerald - Client Services Director
Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…
13 Jul 2017
The Best Things Come...
by Gary Rapps - Managing Director
Are you a Heinz Ketchup fan? Do you remember their classic TV commercials? The ones based on scenes of anticipation as consumers eagerly awaited the appearance of a slow pouring, thick sauce…
14 Jun 2017
High five for Toucan at 2017 IPM Awards
by Mike Benns - Board Director
Yes, it was high fives all round last Wednesday as we picked up five trophies for our Peperami work at the annual IPM Awards ceremony held at the Hilton on Park Lane. Two Golds, two Silvers and…
22 May 2017
If you’re not in…
by Mike Benns - Board Director
Devising, designing and running a lot of consumer promotions as we do, the phrase “If you’re not in, you don’t win” is often heard here at Toucan Towers. Well, the same can be said for us in…
05 Apr 2017
Submerging into UGC
by Ana Galizia - Account Executive
Are you looking to interact more with your consumers? If so, you just might want to put on your snorkelling mask and take a plunge into the world of User Generated Content or UGC for short! More…
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