Toucan

Search Results for Campaigns

20 Apr 2018

Size isn’t everything!

by Gerry McEnroe - Creative Artworker

We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…

08 Mar 2018

Who ate all the pies?

by Becky Reid - Account Director

Did you know that the most expensive pie cost £8,195? It’s true, according to The Guinness Book of Records! On 14th November 2005, eight guests at the Fence Gate Inn, Lancashire, UK paid…

19 Dec 2017

Well, 2017 has been a truly momentous year for Toucan. Not only did we have our most successful haul of awards at the IPMs back in June (including winning Brand of the Year for our client, Peperami),…

18 Aug 2017

If you’ve got it, flaunt it

by Mary Anne FitzGerald - Client Services Director

Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…

13 Jul 2017

The Best Things Come...

by Gary Rapps - Managing Director

Are you a Heinz Ketchup fan? Do you remember their classic TV commercials? The ones based on scenes of anticipation as consumers eagerly awaited the appearance of a slow pouring, thick sauce…

14 Jun 2017

High five for Toucan at 2017 IPM Awards

by Mike Benns - Board Director

Yes, it was high fives all round last Wednesday as we picked up five trophies for our Peperami work at the annual IPM Awards ceremony held at the Hilton on Park Lane. Two Golds, two Silvers and…

22 May 2017

If you’re not in…

by Mike Benns - Board Director

Devising, designing and running a lot of consumer promotions as we do, the phrase “If you’re not in, you don’t win” is often heard here at Toucan Towers. Well, the same can be said for us in…

05 Apr 2017

Submerging into UGC

by Ana Galizia - Account Executive

Are you looking to interact more with your consumers? If so, you just might want to put on your snorkelling mask and take a plunge into the world of User Generated Content or UGC for short! More…

15 Mar 2017

Good deeds indeed

by Jackie Marshall - Senior Account Director

Visiting my local Waitrose recently I was given a plastic coin at the checkout to vote for one of three local charities. Being a regular visitor to the store I knew this was not a recent initiative,…

14 Feb 2017

Love in a (sales) elevator

by Helen Tarver - Senior Account Manager

Love has certainly been in the air again as retailers across the country welcomed increased sales of all things romantic thanks to Valentine’s Day 2017. Over 50% of gifts are still purchased from the…