Search Results for Campaigns

29 Aug 2018

The sweet summer of 2018

by Becky Reid - Account Director

The sweet summer of 2018

What a busy summer it has been, filled with a Royal Wedding, the football World Cup and a seemingly never-ending heat wave. It has also brought about a deluge of on pack promotions in the confectionery…

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20 Apr 2018

Size isn’t everything!

by Gerry McEnroe - Creative Artworker

Size isn’t everything!

We’ve all seen them… Do they really get noticed? Do they really increase sales? The most basic of all shopper marketing comms vehicles. Ladies and gentlemen, I give you the humble sticker. Whether…

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08 Mar 2018

Who ate all the pies?

by Becky Reid - Account Director

Who ate all the pies?

Did you know that the most expensive pie cost £8,195? It’s true, according to The Guinness Book of Records! On 14th November 2005, eight guests at the Fence Gate Inn, Lancashire, UK paid…

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19 Dec 2017

What a year!

by Mike Benns - Managing Director

What a year!

Well, 2017 has been a truly momentous year for Toucan. Not only did we have our most successful haul of awards at the IPMs back in June (including winning Brand of the Year for our client, Peperami),…

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18 Aug 2017

If you’ve got it, flaunt it

by Mary Anne FitzGerald - Client Services Director

If you’ve got it, flaunt it

Despite the burgeoning of today’s omni-channel shopping experience, 82% of marketers rank point of sale as the most effective marketing channel for influencing shopper purchasing decisions. The findings,…

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13 Jul 2017

The Best Things Come...

by Gary Rapps - Managing Director

The Best Things Come...

Are you a Heinz Ketchup fan? Do you remember their classic TV commercials? The ones based on scenes of anticipation as consumers eagerly awaited the appearance of a slow pouring, thick sauce…

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14 Jun 2017

High five for Toucan at 2017 IPM Awards

by Mike Benns - Board Director

High five for Toucan at 2017 IPM Awards

Yes, it was high fives all round last Wednesday as we picked up five trophies for our Peperami work at the annual IPM Awards ceremony held at the Hilton on Park Lane. Two Golds, two Silvers and…

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22 May 2017

If you’re not in…

by Mike Benns - Board Director

If you’re not in…

Devising, designing and running a lot of consumer promotions as we do, the phrase “If you’re not in, you don’t win” is often heard here at Toucan Towers. Well, the same can be said for us in…

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05 Apr 2017

Submerging into UGC

by Ana Galizia - Account Executive

Submerging into UGC

Are you looking to interact more with your consumers? If so, you just might want to put on your snorkelling mask and take a plunge into the world of User Generated Content or UGC for short! More…

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15 Mar 2017

Good deeds indeed

by Jackie Marshall - Senior Account Director

Good deeds indeed

Visiting my local Waitrose recently I was given a plastic coin at the checkout to vote for one of three local charities. Being a regular visitor to the store I knew this was not a recent initiative,…

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