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Search Results for Branding

16 Aug 2017

Seen any brands in store recently?

by Kevin Frost - Creative Partner

Let’s be honest, it’s not headline news. For years now brands have taken quite a battering from retailer demands and restrictions in store to a point where what you see on shelf is about all…

11 Jul 2017

Anyone for tennis?

by Mike Benns - Board Director

Yet again, the annual trip to SW19 with champagne and strawberries & cream on the menu was upon us… oh yes, and a little tennis to watch. I was lucky enough to attend for a day in the first…

24 May 2017

Heard it on the grapevine

by Helen Tarver - Senior Account Manager

The annual London Wine Fair was in town this week, bringing together over 10,000 wines produced in over 40 countries, so having spent the last few months working on a drinks campaign ourselves, we thought…

10 Apr 2017

Shortcut cuisine

by Gary Rapps - Managing Director

On a scale of 1-10, I am certainly a high 9 when it comes to enjoying food but a low 2 where cooking it is concerned. Someone once said I would even struggle to boil two pans of water at the same time,…

14 Jan 2017

My Top of the POPs for 2017

by Kevin Frost - Creative Partner

In fear of sounding like a broken record, 2017 will present us all some fundamental challenges at the point of purchase. Here’s my top 10 favourites POP pickers. 1.…

12 Jan 2017

Packaging actions that get reactions

by Gary Rapps - Managing Director

A product’s packaging has always been an important part of the marketing mix but with purchase decision time at the fixture getting ever shorter, brands are working harder than ever to stand out from…

07 Nov 2016

What’s special about you?

by Jackie Marshall - Senior Account Director

Do you know what’s special about your brand and is it special enough? When did you last take a really good hard look at what makes your brand special? Does its definition stand…

22 Aug 2016

The name game

by Helen Tarver - Account Manager

Brand recognition is, for many, one of the biggest drivers behind a purchase decision and so is doing away with an established brand’s name a moment of madness? Obviously not, according to some in the…

19 Aug 2016

Bags of opportunity

by Gary Rapps - Managing Director

Since George Crum made the first potato crisps at Saratoga Springs, New York in 1853, the world has never looked back. Today, in the UK alone the savoury snacks industry is estimated to be worth £2.85…

19 Jul 2016

RIO & ROI - Kevin’s Olympic conundrum

by Kevin Frost - Creative Partner

Who’ll ring the creative changes and inspire our nation of shoppers to shop during Rio 2016? Every 4 years we continue to see the biggest global brands talking to the world…