Search Results for Branding

20 Jun 2018

Football crazy, but not mad!

by Mary Anne FitzGerald - Client Services Director

Football crazy, but not mad!

England’s opening match in the World Cup was the most-watched TV programme in the UK of 2018, beating even the Royal Wedding. The game attracted a peak audience of 18.3m people to BBC One (69.2% share)…

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21 May 2018

Do you hear the royal wedding bells (and tills!) ringing?

by Becky Reid - Account Director

Do you hear the royal wedding bells (and tills!) ringing?

On Saturday 19thMay 2018, one of our favourite (and previously rather naughty) Royal family members, Prince Harry, married American actress and activist, Meghan Markle. It has been…

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25 Apr 2018

It’s a boy!

by Mary Anne FitzGerald - Client Services Director

It’s a boy!

So, Louis Arthur Charles is here and he’s already earning his keep by boosting economic opportunities for retailers and generating millions for the British economy. According to The Centre for Retail…

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16 Jan 2018

Dyson’s better and bigger Apple!

by Kevin Frost - Creative Partner

Dyson’s better and bigger Apple!

Now we all appreciate Apple has led the show when it comes to brilliant retail merchandising, but what is truly puzzling is why no one has followed their approach... until now! For years Apple…

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15 Jan 2018

What’s in your trolley?

by Mary Anne FitzGerald - Client Services Director

What’s in your trolley?

2017 was a turbulent year for retailers. Aldi overtook Co-Op to take fifth place in the grocery league table. Tesco announced its takeover of Booker, Palmer & Harvey went into administration and Nisa…

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22 Nov 2017

Anything but plastic

by Mary Anne FitzGerald - Client Services Director

Anything but plastic

Blue Planet is back on the BBC and a recent episode featured the all too modern day tale of an albatross feeding plastic to its young chick rather than the more usual diet of fish, sand eels or squid. Echoing…

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21 Nov 2017

The GUTS to go further

by Kevin Frost - Creative Partner

The GUTS to go further

It’s not every day you get the opportunity to both redefine and redesign a charity but earlier this year that’s exactly what we did at Toucan. The organisation in question was CORE, which exists…

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01 Oct 2017

Cashing in at Poundland

by Gary Rapps - Managing Director

Cashing in at Poundland

Poundland’s retailing concept is a simple one, according to its own website, representing ‘AMAZING VALUE’ for money – a fact which it obviously feels needs over emphasising given the use of capitals…

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30 Sep 2017

Bags of flavour

by Nina McCoy - Senior Account Director

Bags of flavour

The UK snacks market is worth nearly £3 billion a year with crisps alone accounting for almost half of that figure, according to snack industry valuations. Health concerns however are prompting users…

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16 Aug 2017

Seen any brands in store recently?

by Kevin Frost - Creative Partner

Seen any brands in store recently?

Let’s be honest, it’s not headline news. For years now brands have taken quite a battering from retailer demands and restrictions in store to a point where what you see on shelf is about all…

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