Search Results for Branding

22 Nov 2017

Anything but plastic

by Mary Anne FitzGerald - Client Services Director

Anything but plastic

Blue Planet is back on the BBC and a recent episode featured the all too modern day tale of an albatross feeding plastic to its young chick rather than the more usual diet of fish, sand eels or squid. Echoing…

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21 Nov 2017

The GUTS to go further

by Kevin Frost - Creative Partner

The GUTS to go further

It’s not every day you get the opportunity to both redefine and redesign a charity but earlier this year that’s exactly what we did at Toucan. The organisation in question was CORE, which exists…

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01 Oct 2017

Cashing in at Poundland

by Gary Rapps - Managing Director

Cashing in at Poundland

Poundland’s retailing concept is a simple one, according to its own website, representing ‘AMAZING VALUE’ for money – a fact which it obviously feels needs over emphasising given the use of capitals…

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30 Sep 2017

Bags of flavour

by Nina McCoy - Senior Account Director

Bags of flavour

The UK snacks market is worth nearly £3 billion a year with crisps alone accounting for almost half of that figure, according to snack industry valuations. Health concerns however are prompting users…

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16 Aug 2017

Seen any brands in store recently?

by Kevin Frost - Creative Partner

Seen any brands in store recently?

Let’s be honest, it’s not headline news. For years now brands have taken quite a battering from retailer demands and restrictions in store to a point where what you see on shelf is about all…

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11 Jul 2017

Anyone for tennis?

by Mike Benns - Board Director

Anyone for tennis?

Yet again, the annual trip to SW19 with champagne and strawberries & cream on the menu was upon us… oh yes, and a little tennis to watch. I was lucky enough to attend for a day in the first…

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24 May 2017

Heard it on the grapevine

by Helen Tarver - Senior Account Manager

Heard it on the grapevine

The annual London Wine Fair was in town this week, bringing together over 10,000 wines produced in over 40 countries, so having spent the last few months working on a drinks campaign ourselves, we thought…

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10 Apr 2017

Shortcut cuisine

by Gary Rapps - Managing Director

Shortcut cuisine

On a scale of 1-10, I am certainly a high 9 when it comes to enjoying food but a low 2 where cooking it is concerned. Someone once said I would even struggle to boil two pans of water at the same time,…

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14 Jan 2017

My Top of the POPs for 2017

by Kevin Frost - Creative Partner

My Top of the POPs for 2017

In fear of sounding like a broken record, 2017 will present us all some fundamental challenges at the point of purchase. Here’s my top 10 favourites POP pickers. 1.…

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12 Jan 2017

Packaging actions that get reactions

by Gary Rapps - Managing Director

Packaging actions that get reactions

A product’s packaging has always been an important part of the marketing mix but with purchase decision time at the fixture getting ever shorter, brands are working harder than ever to stand out from…

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