Archives

14 Feb 2017

Love in a (sales) elevator

by Helen Tarver - Senior Account Manager

Love in a (sales) elevator

Love has certainly been in the air again as retailers across the country welcomed increased sales of all things romantic thanks to Valentine’s Day 2017.  Over 50% of gifts are still purchased from the…

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13 Feb 2017

Brands getting personal

by Mary Anne FitzGerald - Client Services Director

Brands getting personal

Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before the end of March, enter the unique code on the KitKat website…

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13 Feb 2017

Cash back is back

by Jackie Marshall - Senior Account Director

Cash back is back

For as long as I can remember, brands have been using cash back incentives to encourage everything from the purchase of cheese and crackers to cars and caravans. The traditional method would…

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10 Feb 2017

Extra salt with your can of worms, sir?

by Mike Benns - Board Director

Extra salt with your can of worms, sir?

On the 1st July this year the ASA will implement new rules as part of the CAP code for HFSS foods (High in Fat, Sugar and Salt). The rules will apply to non-broadcast media so will affect marketing…

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