Archives

14 Jan 2017

My Top of the POPs for 2017

by Kevin Frost - Creative Partner

My Top of the POPs for 2017

In fear of sounding like a broken record, 2017 will present us all some fundamental challenges at the point of purchase. Here’s my top 10 favourites POP pickers. 1.…

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12 Jan 2017

The race for home deliveries

by Mary Anne FitzGerald - Client Services Director

The race for home deliveries

It used to be simple for retailers. People came to your shop, chose what they wanted to buy, paid and took their purchases home. Home delivery was a discretionary, added value extra. The local butcher…

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12 Jan 2017

Packaging actions that get reactions

by Gary Rapps - Managing Director

Packaging actions that get reactions

A product’s packaging has always been an important part of the marketing mix but with purchase decision time at the fixture getting ever shorter, brands are working harder than ever to stand out from…

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11 Jan 2017

Keep your eyes on the prize

by Mike Benns - Board Director

Keep your eyes on the prize

And so the time has come around once again for the IPM Awards… the annual, mutual slap-on-the-back for agencies and clients who have excelled in creating and executing compelling and successful marketing…

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