Archives

23 Aug 2016

Tea Leaves: a post Brexit tale

by Carey Trevill - Managing Director The Institute of Promotional Marketing

Tea Leaves: a post Brexit tale

If only I had a pound (or Euro!) for every time I’m asked at the end of every meeting 'So come on… what's next?'. I now stare at the cup of tea I've just drunk and look at some imaginary tea…

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22 Aug 2016

Designed to improve sales

by Becky Vaughan - Account Director

Designed to improve sales

I must say I am a bit of a sucker when it comes to designer labels and their recent appearance in the supermarket grocery aisle has only heightened my interest. It is now commonplace to see…

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22 Aug 2016

The name game

by Helen Tarver - Account Manager

The name game

Brand recognition is, for many, one of the biggest drivers behind a purchase decision and so is doing away with an established brand’s name a moment of madness? Obviously not, according to some in the…

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19 Aug 2016

Bags of opportunity

by Gary Rapps - Managing Director

Bags of opportunity

Since George Crum made the first potato crisps at Saratoga Springs, New York in 1853, the world has never looked back. Today, in the UK alone the savoury snacks industry is estimated to be worth £2.85…

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