We are an independent shopper marketing and brand activation agency. Over the last 25 years, we've been using our nut to crack some of the toughest client challenges to deliver truly compelling campaigns that have persuaded people to buy.
Our thinking comes from a central point that has a robust strategy and a compelling proposition to drive unified ideas. We don’t get bogged down by red tape or protocol. We get straight to what matters: the challenge.
Toucan. Home of Imagination.
After 25 years, we are still independent giving us a flexibility and agility that our clients love. We have no constraints from a parent group or other affiliation and the owners of the business all work in the agency.
We believe our creativity and our culture get us noticed and that we are an approachable, friendly family that our clients enjoy being a part of as well.
Every brief is treated with a tailored approach… there’s no ‘one-size-fits-all’ at our place and we aim for big results no matter what your budget.
Don't take our word for it, just ask the IPM.
Our ideas support a brand on its journey from creation to consumption.
We provide the tools and confidence to sell-in ideas, products and campaigns to commercial buying teams across different channels.
We combine robust shopper insights, defined purchase barriers and our deep understanding of shoppers and retailers to drive sales.
Our brand activation plans make sure consumers are stimulated to act and so they just keep coming back for more via trial, engagement or loyalty.
We think it’s important that you like us.
Don’t expect any egos, but do expect confidence in our ability and for us to care passionately.
We’re nice people who love working together. We really think like a tight knit family.
And we don’t take ourselves too seriously.
I’m Gary, Non-Exec Director of Toucan and someone who thrives on helping brands grow. You could say I laid the foundations for the agency over 20 years ago — and I’m as committed to building our clients’ businesses today as I am my own.
Whether being the architect of large strategic blue prints or just rolling up my sleeves and helping to hang the wallpaper, I just love to be involved.
Looking forward to hearing how we can help build your brand soon.
Hello. I’m Mike, Managing Director of Toucan and someone who gets worryingly obsessed by things… Apple technologies, Crystal Palace FC, playing table tennis, the San Francisco Giants… I can’t really explain why. As a child of the 70s, I blame it on only having three TV channels and an unhealthy fascination with the trade test card.
At work, my obsession is delivering the best damn creative marketing solutions that surpass our clients’ objectives… Simple as that. Crackerjack!
Hi, I’m Kevin and there’s nothing more that makes me leap out of bed in the morning than the smell of fresh coffee and a meaty creative challenge to get stuck into.
For over 25 years I have developed creative strategies that manifest themselves in best sellers; helping brands fly off the shelves into millions of homes all over the world. I’m the one heard saying “why are we doing this?” or “what is the bigger brand opportunity?” before we look at which of our tools will do the job or what creative initiatives will deliver that gem of an idea to our target.
Whether it’s brand strategy, creative development or just spending time with our clients, I love going home knowing I’ve done brilliant work that makes brands sell.
Hello, I’m Nina, Senior Account Director and bit of a gatekeeper in our home. I can often be heard saying “If we refer to the brief…” not simply to annoy the creative team, but to make sure that the ideas we create meet our clients’ stated objectives.
I then work with my colleagues to bring the ideas to market in the best possible ways, whilst keeping a lid on the household budget.
Hi, my name is Sam and I'm Toucan's Finance Director. I basically make sure the company is functioning efficiently with the correct infrastructure to support the work we do for our clients.
In between juggling many tasks and running a busy household, I like to take time out for a lunchtime run. I like to keep active and enjoy making the most out of life. The older I get, the younger I feel.
Mary Anne FitzGerald
Hi, I’m Mary Anne. I’m Toucan’s Client Services Director. For clients old and new I love nothing more than getting to know you, your businesses, brands and trading goals. Call me a nosey neighbour if you like, but the insights I gain give us the understanding and inspiration to address those challenges and come up with simply super solutions.
Here’s a quick look at who we work with
16 Jan 2018
by Kevin Frost - Creative Partner
Now we all appreciate Apple has led the show when it comes to brilliant retail merchandising, but what is truly puzzling is why no one has followed their approach... until now! For years Apple has been in full control of their product showcasing, whether it is within their own stores or resellers. Simple, clean focussing purely on the products and not on the retail fixtures that support them. Displaying the products like pieces of beautifully created art, simply presented leaves the selling to the products and focus on the features. Simple however comes with its own logistical challenges and financial pressures that…
15 Jan 2018
by Mary Anne FitzGerald - Client Services Director
2017 was a turbulent year for retailers. Aldi overtook Co-Op to take fifth place in the grocery league table. Tesco announced its takeover…
12 Jan 2018
by Nina McCoy - Senior Account Director
Whether it’s celebrity fad diets such as clean eating or reality-based money saving advice such as How to Eat Well For Less, eating…
+44 (0) 20 7534 8800
If you'd like to further your career with Toucan then send us your CV to Mike Benns or do something awesome to impress us!