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We are an independent shopper marketing and brand activation agency. Over the last 25 years, we've been using our nut to crack some of the toughest client challenges to deliver truly compelling campaigns that have persuaded people to buy.

Our thinking comes from a central point that has a robust strategy and a compelling proposition to drive unified ideas. We don’t get bogged down by red tape or protocol. We get straight to what matters: the challenge.

Toucan. Home of Imagination.

Click here to download a one-page summary about us

IPM

After 25 years, we are still independent giving us a flexibility and agility that our clients love. We have no constraints from a parent group or other affiliation and the owners of the business all work in the agency.

We believe our creativity and our culture get us noticed and that we are an approachable, friendly family that our clients enjoy being a part of as well.

Every brief is treated with a tailored approach… there’s no ‘one-size-fits-all’ at our place and we aim for big results no matter what your budget.

Don't take our word for it, just ask the IPM.

Our ideas support a brand on its journey from creation to consumption.

The Buyers Desk

We provide the tools and confidence to sell-in ideas, products and campaigns to commercial buying teams across different channels.

The Shoppers Basket

We combine robust shopper insights, defined purchase barriers and our deep understanding of shoppers and retailers to drive sales.

The Consumers Hands

Our brand activation plans make sure consumers are stimulated to act and so they just keep coming back for more via trial, engagement or loyalty.

Toucan Family

Meet the familySay hello to the senior team

We think it’s important that you like us.

Don’t expect any egos, but do expect confidence in our ability and for us to care passionately.

We’re nice people who love working together. We really think like a tight knit family.

And we don’t take ourselves too seriously.

Gary

Gary Rapps

I’m Gary, Managing Director of Toucan and someone who thrives on helping brands grow. You could say I laid the foundations for the agency over 20 years ago — and I’m as committed to building our clients’ businesses today as I am my own.

Whether being the architect of large strategic blue prints or just rolling up my sleeves and helping to hang the wallpaper, I just love to be involved. 

Looking forward to seeing you around our place soon.

gary.rapps@toucan.co.uk

Mike

Mike Benns

Hello. I’m Mike, a founding director of Toucan and someone who gets worryingly obsessed by things… Apple technologies, Crystal Palace FC, playing table tennis, the San Francisco Giants… I can’t really explain why. As a child of the 70s, I blame it on only having three TV channels and an unhealthy fascination with the trade test card.

At work, my obsession is delivering the best damn creative marketing solutions that surpass our clients’ objectives… Simple as that. Crackerjack!

mike.benns@toucan.co.uk

Kevin

Kevin Frost

Hi, I’m Kevin and there’s nothing more that makes me leap out of bed in the morning than the smell of fresh coffee and a meaty creative challenge to get stuck into.

For over 25 years I have developed creative strategies that manifest themselves in best sellers; helping brands fly off the shelves into millions of homes all over the world. I’m the one heard saying “why are we doing this?” or “what is the bigger brand opportunity?” before we look at which of our tools will do the job or what creative initiatives will deliver that gem of an idea to our target.

Whether it’s brand strategy, creative development or just spending time with our clients, I love going home knowing I’ve done brilliant work that makes brands sell.

kevin.frost@toucan.co.uk

Nina

Nina McCoy

Hello, I’m Nina, Senior Account Director and bit of a gatekeeper in our home. I can often be heard saying “If we refer to the brief…” not simply to annoy the creative team, but to make sure that the ideas we create meet our clients’ stated objectives.

I then work with my colleagues to bring the ideas to market in the best possible ways, whilst keeping a lid on the household budget.

nina.mccoy@toucan.co.uk

Sam

Sam Lepore

Hi, my name is Sam and I'm Toucan's Finance Director. I basically make sure the company is functioning efficiently with the correct infrastructure to support the work we do for our clients.

In between juggling many tasks and running a busy household, I like to take time out for a lunchtime run. I like to keep active and enjoy making the most out of life. The older I get, the younger I feel.

sam.lepore@toucan.co.uk

Mary Anne

Mary Anne FitzGerald

Hi, I’m Mary Anne. I’m Toucan’s Client Services Director. For clients old and new I love nothing more than getting to know you, your businesses, brands and trading goals. Call me a nosey neighbour if you like, but the insights I gain give us the understanding and inspiration to address those challenges and come up with simply super solutions.

maryanne.fitzgerald@toucan.co.uk

What’s in our cupboards

Here’s a quick look at who we work with

Fruit Bowl Bahlsen Unilever
Kingsmill Nestle Weight Watchers
Ocean Spray Peperami Lindt

Our Core Skills

We focus on these six key
areas of expertise.

Click on each to see
our strength.

Promotional Marketing Shopper Strategy Retailer Activation Brand Experience Partnership Marketing Digital Activation

10 Feb 2017

Extra salt with your can of worms, sir?

by Mike Benns - Board Director

Extra salt with your can of worms, sir?

On the 1st July this year the ASA will implement new rules as part of the CAP code for HFSS foods (High in Fat, Sugar and Salt). The rules will apply to non-broadcast media so will affect marketing communication across a broad spectrum including press, magazines, websites and social media. The major complications come as the rules require advertisers not to place HFSS ads in children’s media (or any media come to that) where they make up 25% or more of the audience. This raises all sorts of questions about reliable audience data and the guidelines given by the ASA are themselves a bit ambiguous… “The…

Read more >

14 Jan 2017

My Top of the POPs for 2017

by Kevin Frost - Creative Partner

My Top of the POPs for 2017

In fear of sounding like a broken record, 2017 will present us all some fundamental challenges at the point of purchase. Here’s my…

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12 Jan 2017

The race for home deliveries

by Mary Anne FitzGerald - Client Services Director

The race for home deliveries

It used to be simple for retailers. People came to your shop, chose what they wanted to buy, paid and took their purchases home. Home…

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12 Jan 2017

Packaging actions that get reactions

by Gary Rapps - Managing Director

Packaging actions that get reactions

A product’s packaging has always been an important part of the marketing mix but with purchase decision time at the fixture getting…

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11 Jan 2017

Keep your eyes on the prize

by Mike Benns - Board Director

Keep your eyes on the prize

And so the time has come around once again for the IPM Awards… the annual, mutual slap-on-the-back for agencies and clients who have…

Read more >

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Toucan
25 Northcote Road
London
SW11 1NJ

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+44 (0) 20 7350 5360

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If you'd like to further your career with Toucan then send us your CV to jobs@toucan.co.uk or do something awesome to impress us!