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We are an independent shopper marketing and brand activation agency. Over the last 25 years, we've been using our nut to crack some of the toughest client challenges to deliver truly compelling campaigns that have persuaded people to buy.

Our thinking comes from a central point that has a robust strategy and a compelling proposition to drive unified ideas. We don’t get bogged down by red tape or protocol. We get straight to what matters: the challenge.

Toucan. Home of Imagination.

Click here to download a one-page summary about us

IPM

After 25 years, we are still independent giving us a flexibility and agility that our clients love. We have no constraints from a parent group or other affiliation and the owners of the business all work in the agency.

We believe our creativity and our culture get us noticed and that we are an approachable, friendly family that our clients enjoy being a part of as well.

Every brief is treated with a tailored approach… there’s no ‘one-size-fits-all’ at our place and we aim for big results no matter what your budget.

Don't take our word for it, just ask the IPM.

Our ideas support a brand on its journey from creation to consumption.

The Buyers Desk

We provide the tools and confidence to sell-in ideas, products and campaigns to commercial buying teams across different channels.

The Shoppers Basket

We combine robust shopper insights, defined purchase barriers and our deep understanding of shoppers and retailers to drive sales.

The Consumers Hands

Our brand activation plans make sure consumers are stimulated to act and so they just keep coming back for more via trial, engagement or loyalty.

Toucan Family

Meet the familySay hello to the senior team

We think it’s important that you like us.

Don’t expect any egos, but do expect confidence in our ability and for us to care passionately.

We’re nice people who love working together. We really think like a tight knit family.

And we don’t take ourselves too seriously.

Gary

Gary Rapps

I’m Gary, Managing Director of Toucan and someone who thrives on helping brands grow. You could say I laid the foundations for the agency over 20 years ago — and I’m as committed to building our clients’ businesses today as I am my own.

Whether being the architect of large strategic blue prints or just rolling up my sleeves and helping to hang the wallpaper, I just love to be involved. 

Looking forward to seeing you around our place soon.

gary.rapps@toucan.co.uk

Mike

Mike Benns

Hello. I’m Mike, a founding director of Toucan and someone who gets worryingly obsessed by things… Apple technologies, Crystal Palace FC, playing table tennis, the San Francisco Giants… I can’t really explain why. As a child of the 70s, I blame it on only having three TV channels and an unhealthy fascination with the trade test card.

At work, my obsession is delivering the best damn creative marketing solutions that surpass our clients’ objectives… Simple as that. Crackerjack!

mike.benns@toucan.co.uk

Kevin

Kevin Frost

Hi, I’m Kevin and there’s nothing more that makes me leap out of bed in the morning than the smell of fresh coffee and a meaty creative challenge to get stuck into.

For over 25 years I have developed creative strategies that manifest themselves in best sellers; helping brands fly off the shelves into millions of homes all over the world. I’m the one heard saying “why are we doing this?” or “what is the bigger brand opportunity?” before we look at which of our tools will do the job or what creative initiatives will deliver that gem of an idea to our target.

Whether it’s brand strategy, creative development or just spending time with our clients, I love going home knowing I’ve done brilliant work that makes brands sell.

kevin.frost@toucan.co.uk

Nina

Nina McCoy

Hello, I’m Nina, Senior Account Director and bit of a gatekeeper in our home. I can often be heard saying “If we refer to the brief…” not simply to annoy the creative team, but to make sure that the ideas we create meet our clients’ stated objectives.

I then work with my colleagues to bring the ideas to market in the best possible ways, whilst keeping a lid on the household budget.

nina.mccoy@toucan.co.uk

Sam

Sam Lepore

Hi, my name is Sam and I'm Toucan's Finance Director. I basically make sure the company is functioning efficiently with the correct infrastructure to support the work we do for our clients.

In between juggling many tasks and running a busy household, I like to take time out for a lunchtime run. I like to keep active and enjoy making the most out of life. The older I get, the younger I feel.

sam.lepore@toucan.co.uk

Mary Anne

Mary Anne FitzGerald

Hi, I’m Mary Anne. I’m Toucan’s Client Services Director. For clients old and new I love nothing more than getting to know you, your businesses, brands and trading goals. Call me a nosey neighbour if you like, but the insights I gain give us the understanding and inspiration to address those challenges and come up with simply super solutions.

maryanne.fitzgerald@toucan.co.uk

What’s in our cupboards

Here’s a quick look at who we work with

Fruit Bowl Bahlsen Unilever
Kingsmill Nestle Weight Watchers
Ocean Spray Peperami Lindt

Our Core Skills

We focus on these six key
areas of expertise.

Click on each to see
our strength.

Promotional Marketing Shopper Strategy Retailer Activation Brand Experience Partnership Marketing Digital Activation

20 Mar 2017

There’s no such thing as a free coffee!

by Kevin Frost - Creative Partner

There’s no such thing as a free coffee!

Finally, we see that Waitrose are withdrawing their free coffee for My Waitrose cardholders. Great while it lasted but hey, at least Starbucks' profits will get back to normality in Clapham Junction at least. So what has made them finally wake up and smell the coffee? Is it purely the ‘bean counters’ working out that the cost over its 4 years of being simply doesn’t stack up? Clearly it could be that someone has finally done the figures and worked out that despite its generous offer, it does little to encourage purchase. However, I will be interested to see how many people embrace the new offer that…

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15 Mar 2017

Good deeds indeed

by Jackie Marshall - Senior Account Director

Good deeds indeed

Visiting my local Waitrose recently I was given a plastic coin at the checkout to vote for one of three local charities. Being a regular…

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14 Feb 2017

Love in a (sales) elevator

by Helen Tarver - Senior Account Manager

Love in a (sales) elevator

Love has certainly been in the air again as retailers across the country welcomed increased sales of all things romantic thanks to…

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13 Feb 2017

Brands getting personal

by Mary Anne FitzGerald - Client Services Director

Brands getting personal

Personalistion is a hot topic for marketers and KitKat is the latest brand to get up close and personal. Buy a promotional pack before…

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13 Feb 2017

Cash back is back

by Jackie Marshall - Senior Account Director

Cash back is back

For as long as I can remember, brands have been using cash back incentives to encourage everything from the purchase of cheese and…

Read more >

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Toucan
25 Northcote Road
London
SW11 1NJ

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+44 (0) 20 7350 5360

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If you'd like to further your career with Toucan then send us your CV to jobs@toucan.co.uk or do something awesome to impress us!