We are an independent shopper marketing and brand activation agency. We specialise in creating award-winning, idea driven campaigns which get results… including that all important sale.

Here you'll find cupboards full of insight-led shopper, consumer and trade marketing experience. We've got the type of swish, sparkly thinking that makes the neighbours jealous – and energy? Well, we've got bagsful.

Why not drop in for a cuppa and find out for yourself?

Toucan. Home of Imagination.

Click here to download a one-page summary about us


After 24 years, we are still independent giving us a flexibility and agility that our clients love. We have no constraints from a parent group or other affiliation and the owners of the business all work in the agency.

We believe our creativity and our culture get us noticed and that we are an approachable, friendly family that our clients enjoy being a part of as well.

Every brief is treated with a tailored approach… there’s no ‘one-size-fits-all’ at our place and we aim for big results no matter what your budget.

Don't take our word for it, just ask the IPM.

Our ideas support a brand on its journey from creation to consumption.

The Buyers Desk

We provide the tools and confidence to sell-in ideas, products and campaigns to commercial buying teams across different channels.

The Shoppers Basket

We combine robust shopper insights, defined purchase barriers and our deep understanding of shoppers and retailers to drive sales.

The Consumers Hands

Our brand activation plans make sure consumers are stimulated to act and so they just keep coming back for more via trial, engagement or loyalty.

Toucan Family

Meet the familySay hello to the senior team

We think it’s important that you like us.

Don’t expect any egos, but do expect confidence in our ability and for us to care passionately.

We’re nice people who love working together. We really think like a tight knit family.

And we don’t take ourselves too seriously.


Gary Rapps

I’m Gary, Managing Director of Toucan and someone who thrives on helping brands grow. You could say I laid the foundations for the agency over 20 years ago — and I’m as committed to building our clients’ businesses today as I am my own.

Whether being the architect of large strategic blue prints or just rolling up my sleeves and helping to hang the wallpaper, I just love to be involved. 

Looking forward to seeing you around our place soon.


Mike Benns

Hello. I’m Mike, a founding director of Toucan and someone who gets worryingly obsessed by things… Apple technologies, Crystal Palace FC, playing table tennis, the San Francisco Giants… I can’t really explain why. As a child of the 70s, I blame it on only having three TV channels and an unhealthy fascination with the trade test card.

At work, my obsession is delivering the best damn creative marketing solutions that surpass our clients’ objectives… Simple as that. Crackerjack!


Kevin Frost

Hi, I’m Kevin and there’s nothing more that makes me leap out of bed in the morning than the smell of fresh coffee and a meaty creative challenge to get stuck into.

For over 25 years I have developed creative strategies that manifest themselves in best sellers; helping brands fly off the shelves into millions of homes all over the world. I’m the one heard saying “why are we doing this?” or “what is the bigger brand opportunity?” before we look at which of our tools will do the job or what creative initiatives will deliver that gem of an idea to our target.

Whether it’s brand strategy, creative development or just spending time with our clients, I love going home knowing I’ve done brilliant work that makes brands sell.


Nina McCoy

Hello, I’m Nina, Senior Account Director and bit of a gatekeeper in our home. I can often be heard saying “If we refer to the brief…” not simply to annoy the creative team, but to make sure that the ideas we create meet our clients’ stated objectives.

I then work with my colleagues to bring the ideas to market in the best possible ways, whilst keeping a lid on the household budget.


Sam Lepore

Hi, my name is Sam and I'm Toucan's Finance Director. I basically make sure the company is functioning efficiently with the correct infrastructure to support the work we do for our clients.

In between juggling many tasks and running a busy household, I like to take time out for a lunchtime run. I like to keep active and enjoy making the most out of life. The older I get, the younger I feel.

Mary Anne

Mary Anne FitzGerald

Hi, I’m Mary Anne. I’m Toucan’s Client Services Director. For clients old and new I love nothing more than getting to know you, your businesses, brands and trading goals. Call me a nosey neighbour if you like, but the insights I gain give us the understanding and inspiration to address those challenges and come up with simply super solutions.

What’s in our cupboards

Here’s a quick look at who we work with

Fruit Bowl Bahlsen New Covent Garden Soup Co
Kettle Chips Nestle Weight Watchers
Ocean Spray Peperami Lindt

Our Core Skills

We focus on these six key
areas of expertise.

Click on each to see
our strength.

Promotional Marketing Shopper Strategy Retailer Activation Brand Experience Partnership Marketing Digital Activation

23 Aug 2016

Tea Leaves: a post Brexit tale

by Carey Trevill - Managing Director The Institute of Promotional Marketing

Tea Leaves: a post Brexit tale

If only I had a pound (or Euro!) for every time I’m asked at the end of every meeting 'So come on… what's next?'. I now stare at the cup of tea I've just drunk and look at some imaginary tea leaves, working out if the resulting shape looks like Trump eating Boris! The reality is simple: many outcomes are known but most are not. We know it's going to be complex and involve more people, legislation, rules, discussion, disagreement and agreement than any of us has capacity to think about just now. That doesn't mean though that we can't address some of the fundamental principles at stake… such as mirroring or adopting…

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22 Aug 2016

Designed to improve sales

by Becky Vaughan - Account Director

Designed to improve sales

I must say I am a bit of a sucker when it comes to designer labels and their recent appearance in the supermarket grocery aisle has…

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22 Aug 2016

The name game

by Helen Tarver - Account Manager

The name game

Brand recognition is, for many, one of the biggest drivers behind a purchase decision and so is doing away with an established brand’s…

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19 Aug 2016

Bags of opportunity

by Gary Rapps - Managing Director

Bags of opportunity

Since George Crum made the first potato crisps at Saratoga Springs, New York in 1853, the world has never looked back. Today, in the…

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20 Jul 2016

Gaining standout on shelf…for free!

by Becky Vaughan - Account Director

Gaining standout on shelf…for free!

In-store, brands have to work harder than ever in order to get noticed and ultimately win the battle that takes place every time a…

Read more >

Our door is always open!

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25 Northcote Road
SW11 1NJ

Give us a bell

+44 (0) 20 7350 5360

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